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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Push domestic tourism. Feature your Covid safety positives. eg Deep clean. For me in self catering, the fact that people can maintain absolute social distancing. (May, 2020)

Tourism or convention office, event organizer

United Kingdom

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Joie de vivre. (April, 2020)

Tourism employee

Slovenia

CHALLENGES

Personally I’m not really affected by COVID-19 when it comes to traveling. Of course I would love to go somewhere rather than just different places in Austria but that is just not happening this year and that’s fine for me. (December, 2020)

Student

Austria

CONCERNS

That mass tourism and destruction of tourism destinations and local communities will occur again. (April, 2020)

Student

Netherlands

IDEAS

My ideas are for local restaurants to make "survival kits" of whatever their specialty is. If it's a pizza shop then "make your own pizza kits". If it's a bakery then you could have "make your own cookies kit". These are little ways to make money and give people something fun to do this this scary, unpredictable time. (April, 2020)

Local resident

United States

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Senior industry professionals giving guidance to those who are just starting out in this industry during these troubling times. (March, 2020)

Student

United States

SOLUTIONS

Everyone can show everyone that renunciation is possible and necessary in this situation. Meanwhile, you can put your money into small businesses to keep the economy running, even if it is only for one take away dinner. (April, 2020)

Student

Germany

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)

Tourism business representative

United Kingdom

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project