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#TourismFromZero initiative

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The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

A seemingly easy solution is a better distribution in destinations, places, tourism products. For example: when I was in Zakynthos, Greece, everyone one the island had the infamous »shipwreck« beach on their minds. Everyone wanted to go there (as you can see in the picture, me included). It's really something. BUT, just a few minutes away there was a stunning, picture-perfect hidden beach with white sand, exceptional views and no people. Exactly, NONE. I hope I made my point clear. I am still really happy I got to see that beach, I will never forget it. (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

A way of enriching myself. (October, 2020)

Tourist

Italy

CHALLENGES

No income (we are not allowed to open the hotels yet), it is difficulf to employ people back not knowing wheather the guests will come after we reopen the hotel, we were planning to have one of the best year, all our group reservations were cancelled. (May, 2020)

Tourism business representative

Slovenia

CONCERNS

Will I be able to adopt to new reality, how long it will take before people will start to travel again? (April, 2020)

Tourism business representative

Slovenia

IDEAS

Covid-19 should be used as a reset for the travel industry and an opportunity to grow new destinations. Over the past 10 years, Indonesia, Vietnam, Thailand, and Iceland have been drowned in tourists to the point of the visitors having detrimental impacts to many historic or natural sites. A lot of this travel is motivated by viral photos on social media and influencers travelling to these destinations. Unfortunately, many beautiful and culturally rich countries aren't given this kind of attention and are completely ignored by tourists. A few that would fit into this category are Sao Tome & Principe, Guinea-Bissau, East Timor, Tajikistan, Mauritania, Iran, Chad, Djibouti, and the Central African Republic. (April, 2020)

Tourist

United States

I CAN OFFER

Data on youth travel responses to Covid 19 - now being published with WYSE Travel Confederation. (May, 2020)

Researcher, academic

Netherlands

I NEED

We need a virus vaccine as soon as possible. We need to stop the spread of the virus so that we can travel and live as we once did. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

For hotels and even other tourism companies!

https://www.cayugacollection.com/believe-with-us-in-a-future-of-extraordinary-travel/ (April, 2020)

Student

Germany

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

I support the initiative, but I am afraid we cannot save tourism until the virus spreads. (August, 2020)

Tourism employee

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project