The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
IDEAS
World tourism is facing a crisis resulting from a pandemic. After the end of the pandemic, it will face a financial crisis. In a crisis, we need to look for solutions and develop new ways that will enable travel, events, even though this is very difficult in the situation we find ourselves in at the moment. (September, 2020)
Tourism employee
Slovenia
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
A chance to learn about new things, meet new people, see different way of living and find a new part of yourself. (May, 2020)
Student
Slovenia
CHALLENGES
We are currently reorganizing our work, as there are currently fewer employees in the agency. We are also developing new excursions that would attract the domestic market. (September, 2020)
Tourism employee
Slovenia
CONCERNS
How tourism will survive this year and what else this year can bring us. (July, 2020)
Tourism employee
Slovenia
IDEAS
I don't see any problems with the pre-corona tourism-industry, that this initiative could effectively address (exploitation, overtourism, etc.). Generally speaking, maybe concentrate more on regional government and companies to initiate changes. Make tourism more locally attractive to avoid long distance travel. Maybe also put policies (emission tax for flights / subsidize local sustainable businesses) in place to achieve ecologically sustainable tourism (camping is making a huge comeback, while flight destinations struggle). (June, 2020)
Student
Germany
I CAN OFFER
Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)
Tourism or convention office, event organizer
Norway
I NEED
Cheap credit with low or no participation of own money, funding for tourism developement, higher value of 'de minimis' for one company, more help from NTO to promote out destination. (May, 2020)
Tourism business representative
Slovenia
SOLUTIONS
Protect the resource at all costs. If communities and the attraction (I'm thinking here wildlife) isn't benefiting then it's time to re-consider new options. (April, 2020)
Researcher, academic
Canada
EXPLOITATION
Travel companies not allowing for partial or full refunds. It is not as if people wanted to cancel their travel and we cannot deter people from traveling in the future by souring their present experiences. (March, 2020)
Student
United States
OTHER / SPOTTED
Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)
