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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

we have to change so may habits. thanks for listening to the people! people got the power :) (April, 2020)

Student

Germany

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism is about: exploring new cultures and places; Learning to see the world through new perspectives; getting away from it all; life-long memories; meeting new people; relaxing, speaking other languages, happy times with family and friends. (May, 2020)

Researcher, academic

France

CHALLENGES

After COVID-19, we will face challenges in rebuilding trust within our markets that it will be safe to travel again. There might also come other travel trends that do not pay our region the attention. Companies will be economically weaker and might not be able to develop their service and competence, and we might loose the momentum we had where companies were eager to work with sustainability. Many companies might drop prices and stop caring about which clients they get, as long as they get clients. This can be challenging for the general quality level of tourism business in our region. Higher unemployment can lead to emigration from our region, with the result that it will be challenging for the local places to attract new people and for companies to find the right competence. There might be less willingness to contribute to development and marketing of tourism from the public government's side, as they might loose faith in tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

CONCERNS

I worry that a lot of businesses will go down, and that the development of tourism will stop or even go back. In Northern Norway, we have been working hard with issues of sustainability, and I am afraid that sustainable choices will have less attention from the companies' side, because their main focus will be to get a minimum of income. I also worry that working within the tourism industry will be less attractive. (May, 2020)

Tourism or convention office, event organizer

Norway

IDEAS

Remain positive even in difficult time, better times are coming soon. (October, 2020)

Student

Austria

I CAN OFFER

With my studies, I can help to improvise plans and help with getting the wheels rolling again after this all stops. Hopefully someone will hire me so I can help. (April, 2020)

Student

Iceland

I NEED

Open borders for travel. Accurate and up-to-date information on new epicenters of infections. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

The tourism sector has been hit very hard by the pandemic. The following article might provide some light for the tourism sector, in these dark times: https://www.plugandplaytechcenter.com/resources/impact-covid-19-travel-hospitality-industry-and-6-startups-can-help/ (June, 2020)

Student

Austria

EXPLOITATION

Social media influencers using it for attention; politicians making speeches to further their own agendas and blame various other parties instead of taking responsibility. Others whom are price gouging, being rude and inconsiderate, unfortunately this list goes on and on and on. (March, 2020)

Student

United States

OTHER / SPOTTED

Locals: we all find out plenty of local farmers and other stakeholders in our area in those days. Connect with them, think how to include their products in you offer and how to support your local community in those days. Be an active member and make small actions to help. We are all members of the same destination and together we are stronger. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project