The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
I NEED
We need a virus vaccine as soon as possible. We need to stop the spread of the virus so that we can travel and live as we once did. (August, 2020)
Tourism employee
Slovenia
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
As tourist: It's a way to learn about new places, people, their costumes, ... and to enjoy new experiences and relax. Bussines: It offers good business opportunities and wide creative space. (April, 2020)
Tourism employee
Slovenia
CHALLENGES
It will be impossible to keep the distance in airplanes, airports and trains, so many people will for a while not use these transport modes because they are afraid. People who do, risk at spreading the virus. (May, 2020)
Student
Denmark
CONCERNS
The biggest concern I have is about the upcoming tourist season, since our apartments are already booked for whole june, july, august and september. If things still aren't settled in june, we will be forced to return the pre-payments for the apartments that usually help us during out-of season. (April, 2020)
Tourism employee
Slovenia
IDEAS
Because staying at home all day and scrolling through old photos of your travels increases your desire to travel even more, I came up with an idea to virtually travel to the destination you have always wanted to go! On one website we would combine the countries, cities, attractions, etc. who have the technology to present themselves in a virtual way so they can show their product or experience to the wider public. Attractions could also market their products and offer the customer to buy a voucher for future visits to help with the financial crisis they are facing. The slogan would be something like this: Don't stop traveling, travel in a different (virtual) way! With this idea we also aim to encourage as many tourism business owners as possible to put their businesses in a virtual form to ensure that they can be seen even during these hard times. It gives them a chance right now to target more people and to improve their engagement. And when this crisis is over the site would still be active for fulfilling the same purpose - to give a chance to the providers to represent themselves in a virtual way. (March, 2020)
Student
Slovenia
I CAN OFFER
Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)
