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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

It would be nice to hear more ideas and support from professors at my institution as well as other institutions that are leaders in hospitality/tourism and/or business in how to react in these times (i.e. Cornell, HBS, Michigan State, etc.). (April, 2020)

Student

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

1) Discovering new people & places 2) Creativity Format 3) Our (potentialy) big market. (April, 2020)

Tourism business representative

Slovenia

CHALLENGES

Gaining back the element of trusting people, letting them close, not fearing crowds. (May, 2020)

Student

Slovenia

CONCERNS

People and the industry focusing too much on the problem and ignoring the chances for solutions. (May, 2020)

Researcher, academic

Germany

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into daydreaming about holidays phase. As long as the media dominates with posts about the corona virus, consumers will find it difficult to get their thoughts on the holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.

So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)

Student

Austria

I NEED

I need resources that could help provide guidance for a graduating senior on how to best position themselves in finding a job in an economy going through a recession right now. (April, 2020)

Student

United States

SOLUTIONS

Regarding the tourism in Austria I think the best thing we can do as locals is to support the Austrian economic system. This starts with buying local products, spending "holiday" in Austria, visiting smaller restaurants or supporting smaller companies that fight to survive. (October, 2020)

Student

Austria

EXPLOITATION

There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)

Student

Austria

OTHER / SPOTTED

We can not go back to normal after the covid19-crisis because before was a crisis too. Climate crisis should be handled like a bigger threat! (April, 2020)

Student

Germany

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project