The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
CHALLENGES
Challenges I faced had a lot to do with the closing of borders and travel restrictions. It was not possible to travel to other countries even if it feels like your own. For me there was no border between Bavaria and Austria and it didn't feel any different being in Germany. Suddenly there was a border and it was not possible to go hiking anymore where you always went. Also going to your own flat in Italy was not possible anymore. It felt like somebody locked you out of your own apartment. (September, 2020)
Student
Austria
Explore #TourismFromZero perspectives
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Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
Crowd place. (April, 2020)
Student
China
CHALLENGES
Regarding the idea of perpetuating cleaning and security measures in the food and beverage industry, I put myself in the consumer’s shoes – even if in the past the decision to return to a tourist destination was not directly influenced by this aspect, I believe that in the future cleanliness and security will play a decisive role for the holiday option. (July, 2020)
Tourism business representative
Romania
CONCERNS
I am worried that executives will lay off even more employees. (August, 2020)
Tourism employee
Slovenia
IDEAS
Maybe we needed this pandemic to get our eyes opened. My generation, we were all born to see the world in rose-colored glasses. Our parents were able to give us everything we needed, we were allowed to go to school, to have enough to eat and to have many other privileges the generation before us did not have. And the only thing we are concerned about, was not seeing our friends or go partying for a month.
(Everything that is said above reveres to people living in my area) (June, 2020)
Student
Austria
I CAN OFFER
Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)
Tourism or convention office, event organizer
Norway
I NEED
We need a solid, open-minded, propositive local government and entrepreneurs who are willing to collaborate. (October, 2020)
Student
Italy
SOLUTIONS
Group trips of up to 10 passengers within the EU.
Tailored travel programs for individual travelers. (August, 2020)
Tourism employee
Slovenia
EXPLOITATION
There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)
Student
Austria
OTHER / SPOTTED
Locals: we all find out plenty of local farmers and other stakeholders in our area in those days. Connect with them, think how to include their products in you offer and how to support your local community in those days. Be an active member and make small actions to help. We are all members of the same destination and together we are stronger. (April, 2020)
