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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism is an important part of my life as I have been working in tourism for over 10 years. It represents work, pleasure and joy to me. (August, 2020)

Tourism employee

Slovenia

CHALLENGES

Dealing with information overload. Trips abroad. Less salary. Short-time work. Lockdown. Regeneration time after COVID. Competition of the companies for the domestic guests. (June, 2020)

Student

Austria

CONCERNS

My biggest concern is the economy. It is difficult to say how the different economies will develop but I think that 2021 or 2022 will still be very much affected by the crisis. So my concerns are about my financial situation and future.

I am also afraid that there might be a second wave and that everything might repeat itself. (June, 2020)

Student

Italy

IDEAS

I want to choose a traditional and local apartment to live in, where has a guidance for the local restaurant, local food market, and the local events. And gunidance details is full of price, routine and schedule which was prepared for the tourists. (April, 2020)

Student

Japan

I CAN OFFER

Social (online) support! As mentioned previously, providing social interaction through technology and media platforms greatly helps and keeps everyones mind busy while providing social interaction to ease the lockdown induced loneliness. I would also be able to provide the resource of shopping for the elderly in my community, which I have done twice this previous month, in order to allow the elderly to stay home and get safely delivered food and not have to possible expose themselves to the virus. Anything we can do to help everyone struggling to get through this time. (April, 2020)

Student

United States

I NEED

Undisturbed places in the forest where I can swim in the forest, so to speak. Where I can relax and recover from everyday life. (June, 2020)

Student

Austria

SOLUTIONS

All kinds of online stores. (June, 2020)

Student

Germany

EXPLOITATION

The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)

Student

Austria

OTHER / SPOTTED

#Coronavirus – How is the Industry reacting?

This article presents how tourism companies react to the coronavirus. Some companies use technologies to recover from the crisis. Many countries are offering the potential travelers to visit some tourism destinations and attractions via virtual reality. For example Japan, Brasil, Malta, Berlin, Montreal, Israel, Portland, Philadelphia, #greecefromhome, #austrianhomestories etc.

https://www.thinkdigital.travel/opinion/coronavirus-how-is-the-industry-reacting/ (April, 2020)

Student

Czech Republic

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project