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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

We are going to focus on local/regional tourists.

People are going to want more sincere/personal contact in this new sterile world.

Our destination is going to gain from the crisis and become an niche destination for aero tourists, since we have a small, not very frequent airport :D (April, 2020)

Tourism business representative

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism has been my job and survival for the last 30 years. This is my way of life. (July, 2020)

Tourism employee

Slovenia

CHALLENGES

The biggest challenge that the crisis brings with it is the economic aspect. Due to the almost global shutdown of the economy, it is not yet certain how bad the economy will be in the future. Tourism has been hit pretty hard, especially in Tyrol, and will therefore have a heavy loss in occupancy and reservations. How bad it actually gets is still unclear. (June, 2020)

Student

Austria

CONCERNS

That mass tourism and destruction of tourism destinations and local communities will occur again. (April, 2020)

Student

Netherlands

IDEAS

To have other types of travel... say, using VR. (May, 2020)

Tourist

China

I CAN OFFER

Insights & experience on Asian countries (May, 2020)

Tourist

Singapore

I NEED

More measures by the state to encourage and support tourism activity. (July, 2020)

Tourism employee

Slovenia

SOLUTIONS

This is the first time we have found ourselves in such a crisis, so we do not know the solution and good practices. (September, 2020)

Tourism employee

Slovenia

EXPLOITATION

Social media influencers using it for attention; politicians making speeches to further their own agendas and blame various other parties instead of taking responsibility. Others whom are price gouging, being rude and inconsiderate, unfortunately this list goes on and on and on. (March, 2020)

Student

United States

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project