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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

Surveys, how to apply sustainability in a ski resort. (April, 2020)

Local resident

Italy

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means a lot to me, as it's a way of learning about a new culture, seeing a destination and also a way of introducing our destinations and culture to tourists visiting. (April, 2020)

Student

Slovenia

CHALLENGES

Regarding the idea of perpetuating cleaning and security measures in the food and beverage industry, I put myself in the consumer’s shoes – even if in the past the decision to return to a tourist destination was not directly influenced by this aspect, I believe that in the future cleanliness and security will play a decisive role for the holiday option. (July, 2020)

Tourism business representative

Romania

CONCERNS

The recovery from coronavirus will see those who are not committed to sustainability say we have to postpone such concerns and focus on growth.

Those who are committed to sustainability risk believing too greatly that 'this is our moment', and not challenging our own assumptions enough. (April, 2020)

Inventor, consultant

France

IDEAS

COVID-19 is an opportunity to reflect on our value system, and society. What is the most important to us? what are the values and things that we treasure? (June, 2020)

Researcher, academic

China

I CAN OFFER

As a second year MBA student at Kyoto University, I would be happy to help gather information and resources available. (April, 2020)

Student

Japan

I NEED

Personally as a student of tourism studies, the main source of resources would be produced from the faculty itself as in this action it would reach to many other students that are able to produce benefits to solution to the problem itself. Probably it would be very productive to create some "brainstorm" activities in classes themselves, and that would also be considered when grading a student. For the whole education system it would as well be good as you said it yourself, we have a very good opportunity to change tourism industry for good in a good way for all of us, and i think that the school system is forgetting about inovative thinking of students. (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

Due to the current situation the idea of vegetable crates was born in Salzburg, which are delivered home - contactless:

https://www.fraeuleinflora.at/salzburg/gemuese-abo-kiste-salzburg/

There are other initiatives in Austria, which exist due to corona:

https://www.derstandard.at/story/2000116464066/initiativen-in-der-coronakrise-anker-fuer-den-alltag (October, 2020)

Student

Austria

EXPLOITATION

The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)

Student

Austria

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project