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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CONCERNS

We will go back to mass or over-tourism. (July, 2020)

Researcher, academic

Cyprus

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means a lot to me, as it's a way of learning about a new culture, seeing a destination and also a way of introducing our destinations and culture to tourists visiting. (April, 2020)

Student

Slovenia

CHALLENGES

How to become interesting destination for one who is just passing through our valley, what to offer that guest will spend some money for our service, what the guest would like to experience. (April, 2020)

Tourism employee

Slovenia

CONCERNS

I am concerned about the longevity of the crisis. I doubt the agency has enough financial reserves. I'm afraid the company will go bankrupt. (August, 2020)

Tourism employee

Slovenia

IDEAS

Many beautiful and culturally rich countries aren't given this kind of attention and are completely ignored by tourists. They can be visited safely and offer unique landscapes and experiences. In Djibouti, visitors can dive with Whale Sharks, while in Central African Republic, visitors can experience the African jungle and meet the native tribes who call the region home. Sao Tome & Principe has beaches that rival the popular spots in the Caribbean, while the mountains of Tajikistan are far more breathtaking than the far more popular (and over-visited) Swiss Alps. There should be a collective effort by travel influencers, media, and anyone in the industry to promote these destinations after Covid-19. We need to let the popular Instagram-famous destinations take a break to recover and we can revisit them in the future. (April, 2020)

Tourist

United States

I CAN OFFER

I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.

So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)

Student

Austria

I NEED

We need a solid, open-minded, propositive local government and entrepreneurs who are willing to collaborate. (October, 2020)

Student

Italy

SOLUTIONS

Moving forward, I believe all hospitality companies from the executives to the property GM should have a detailed plan on how to adapt their businesses during pandemics. This will not be the last time we face a problem like this. (March, 2020)

Student

United States

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Great to see initiative to re-think and evaluate tourism during the pandemic. Thank you. (April, 2020)

Student

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project