The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
TOURISM MEANS
A chance to learn about new things, meet new people, see different way of living and find a new part of yourself. (May, 2020)
Student
Slovenia
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
Traveling is said to be the only thing you can buy that brings you happiness. That feeling of waking up and realizing you will finish your day in a new country where everything will be yet to explore is just crazy. Usually when I try to think of events that happened in the past in some particular time period I always use travel to navigate easier in my mind. For example, what have I been up to in September 2018? I know it's been a great month because I spent 7 days in Greece! Anything else I remember without thinking hard besides that week? Not really... What I am trying to say is that traveling is very impactful. Every journey changes you a bit and adds something to your life. That is what I love the most about it. (April, 2020)
Student
Slovenia
CHALLENGES
Challenges I faced had a lot to do with the closing of borders and travel restrictions. It was not possible to travel to other countries even if it feels like your own. For me there was no border between Bavaria and Austria and it didn't feel any different being in Germany. Suddenly there was a border and it was not possible to go hiking anymore where you always went. Also going to your own flat in Italy was not possible anymore. It felt like somebody locked you out of your own apartment. (September, 2020)
Student
Austria
CONCERNS
Cashflow is a major concern, as with any business, as well as the health of our employees and business partners. (May, 2020)
Tourism business representative
United Kingdom
IDEAS
COVID-19 is an opportunity to reflect on our value system, and society. What is the most important to us? what are the values and things that we treasure? (June, 2020)
Researcher, academic
China
I CAN OFFER
My joy at work in the tourism industry. (June, 2020)
Student
Germany
I NEED
It would be nice to hear more ideas and support from professors at my institution as well as other institutions that are leaders in hospitality/tourism and/or business in how to react in these times (i.e. Cornell, HBS, Michigan State, etc.). (April, 2020)
Student
United States
SOLUTIONS
This is the first time we have found ourselves in such a crisis, so we do not know the solution and good practices. (September, 2020)
Tourism employee
Slovenia
EXPLOITATION
Criminals phishing company details to claim subsidies entitled for small businesses in various states of Germany. (May, 2020)
Researcher, academic
Germany
OTHER / SPOTTED
It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)
