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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

TOURISM MEANS

Traveling is said to be the only thing you can buy that brings you happiness. That feeling of waking up and realizing you will finish your day in a new country where everything will be yet to explore is just crazy. Usually when I try to think of events that happened in the past in some particular time period I always use travel to navigate easier in my mind. For example, what have I been up to in September 2018? I know it's been a great month because I spent 7 days in Greece! Anything else I remember without thinking hard besides that week? Not really... What I am trying to say is that traveling is very impactful. Every journey changes you a bit and adds something to your life. That is what I love the most about it. (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism is about: exploring new cultures and places; Learning to see the world through new perspectives; getting away from it all; life-long memories; meeting new people; relaxing, speaking other languages, happy times with family and friends. (May, 2020)

Researcher, academic

France

CHALLENGES

How to become interesting destination for one who is just passing through our valley, what to offer that guest will spend some money for our service, what the guest would like to experience. (April, 2020)

Tourism employee

Slovenia

CONCERNS

The biggest concern I have is about the upcoming tourist season, since our apartments are already booked for whole june, july, august and september. If things still aren't settled in june, we will be forced to return the pre-payments for the apartments that usually help us during out-of season. (April, 2020)

Tourism employee

Slovenia

IDEAS

In one of the President's COVID-19 Press Conferences, Trump had thrown around the idea of businesses being able to fully deduct dining and food expenses. I believe this could be an interesting idea to pursue. Currently, dining and food expenses incurred by businesses can be deducted by 50% as long as they meet certain requirements (cannot be overly extravagant, etc.). If this deductible percentage was increased, it could help to jump start the recovery of the hospitality and tourism industry by incentivizing business meals and group business. A similar case can be made for travel expenses.

Of course, there are ethical implications associated with potential to abuse the system which will need to be weighed. I recommend the spending must meet the current deduction requirements or possibly impose a spending ceiling.

Resources:

https://www.thetaxadviser.com/issues/2020/jan/business-meal-expense-deduction-tcja.html

https://markjkohler.com/writing-off-dining-and-food-expenses/ (April, 2020)

Student

United States

I CAN OFFER

My love and support; I would love to donate money to help and do more but I can barely support myself right now. (April, 2020)

Student

United States

I NEED

Information. Lots of information. We need to know what we can do to improve the situation and to help other people. (June, 2020)

Student

Italy

SOLUTIONS

Everyone can show everyone that renunciation is possible and necessary in this situation. Meanwhile, you can put your money into small businesses to keep the economy running, even if it is only for one take away dinner. (April, 2020)

Student

Germany

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Even if everything in tourism sector has stopped for a while that should not mean everything must be completely cancelled. People should promote themselves through social media and share their ideas. They can still connect with others and with that they show that they care and are still trying to come up with something. (March, 2020)

Student

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project