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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

We are solving this bad season by organizing trips and holidays in Slovenia, Croatia, Greece and Italy. (September, 2020)

Tourism employee

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism is for me that I can work in the village and I do not need to travel to work to other cities. (June, 2020)

Student

Austria

CHALLENGES

During the pandemic I followed the trend of the COVID data and read various articles referring to the forecasts for an economic recovery. I found interesting ideas from Croatian, Italian, Slovenian, Austrian and English articles. Each state had visions but in reality no one has a crystal ball to predict the future. For the moment it will be very difficult to start again. People are divided into two groups, those who are so afraid and would like everyone to stay at home and those who want to go out and continue living normal life as before- (May, 2020)

Local resident

Italy

CONCERNS

Cashflow is a major concern, as with any business, as well as the health of our employees and business partners. (May, 2020)

Tourism business representative

United Kingdom

IDEAS

Covid tests for everyone at home to make sure you can go out without the risk to infect other people. (December, 2020)

Student

Austria

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

We do not need special resources, only normal conditions that will allow travel. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

Due to the current situation the idea of vegetable crates was born in Salzburg, which are delivered home - contactless:

https://www.fraeuleinflora.at/salzburg/gemuese-abo-kiste-salzburg/

There are other initiatives in Austria, which exist due to corona:

https://www.derstandard.at/story/2000116464066/initiativen-in-der-coronakrise-anker-fuer-den-alltag (October, 2020)

Student

Austria

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

We can not go back to normal after the covid19-crisis because before was a crisis too. Climate crisis should be handled like a bigger threat! (April, 2020)

Student

Germany

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project