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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

1) Get connected - even with "enemies" - in your destination. The weakest determines the faith of all players of a destination in a pandemic situation.

2) Get digital - digitalization helps to make tourism resilient.

3) Get human - do not focus on profit, focus on customers.

4) Create experiences instead of money traps. (May, 2020)

Researcher, academic

Germany

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism is for me that I can work in the village and I do not need to travel to work to other cities. (June, 2020)

Student

Austria

CHALLENGES

There are changing travel conditions and challenging times if you want to travel. But there are also cuttings in your personal life, like the university life. I haven't seen my colleagues from university since February. The learning from home is challenging because no one could tell you how you should do it, its new for everyone. At work, we had short-time work for about half a year, and we still don't know what happens next. (October, 2020)

Student

Austria

CONCERNS

I have two points: one is that because of the drecreasing economic, it will be very difficult to find a job after I finish university next year. The other one is that we want to rebuild our economic as fast as possible and substainability will be forgotten. Anf of course the health of my family. (October, 2020)

Student

Austria

IDEAS

Collaboration - I think sanitation and personal touch will become even more important. I want to see the industry work with environmentally friendly and sustainable companies to promote a sustainable and clean future. There are so many companies that hotels can work with to lower their carbon footprint and be clean and safe. EX: The honest Co. Mrs. Meyers, etcc... (April, 2020)

Student

United States

I CAN OFFER

Digital marketing, Consulting, Guests research, Data-driven decisions (May, 2020)

Tourism or convention office, event organizer

Slovenia

I NEED

Some resources I need are some positive statistics about the coronavirus that can help keep people's heads high. (April, 2020)

Local resident

United States

SOLUTIONS

This is the first time we have found ourselves in such a crisis, so we do not know the solution and good practices. (September, 2020)

Tourism employee

Slovenia

EXPLOITATION

Assistance with tourist vouchers only to accommodation facility. Travel agencies were largely excluded because hoteliers do not confirm shared reservations. (July, 2020)

Tourism employee

Slovenia

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project