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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Holidays should be repositioned as a big deal, something meaningful and highly valued and also carefully planned with consideration for environmental ressources and human concerns. We would think more about what we really want for our money. Most people buy far too many things they don’t need, including myself! (May, 2020)

Researcher, academic

France

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

An opportunity to engage. (April, 2020)

Researcher, academic

Canada

CHALLENGES

After COVID-19, we will face challenges in rebuilding trust within our markets that it will be safe to travel again. There might also come other travel trends that do not pay our region the attention. Companies will be economically weaker and might not be able to develop their service and competence, and we might loose the momentum we had where companies were eager to work with sustainability. Many companies might drop prices and stop caring about which clients they get, as long as they get clients. This can be challenging for the general quality level of tourism business in our region. Higher unemployment can lead to emigration from our region, with the result that it will be challenging for the local places to attract new people and for companies to find the right competence. There might be less willingness to contribute to development and marketing of tourism from the public government's side, as they might loose faith in tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

CONCERNS

I'm worried about losing my job - some co-workers have already been fired, some are still at home waiting for work.

The financial crisis that awaits us at the end of the pandemic and which will certainly have a negative impact on international travel. (September, 2020)

Tourism employee

Slovenia

IDEAS

Higher impact of encouraging green, long-term sustainable tourism activities worldwide, as this is a perfect opportunity to do so. As we were witnesses that even though those actions were encouraged before, still the industry didn't do enough on this topic (cruises pollution in Venice for example). (April, 2020)

Tourism employee

Slovenia

I CAN OFFER

www.resilientdestinations.com is gathering resources for a sustainable recovery, and sharing them with whoever wants. (April, 2020)

Inventor, consultant

France

I NEED

I am good for now beacause of state financial aid for tourist bussineses. (October, 2020)

Student

Croatia

SOLUTIONS

Review how a fine dining restaurant rely on their sense of quality and care to give confidence e.g. Aimsir 2 Michelan Star Restaurant www.aimsir.ie (May, 2020)

Researcher, academic

Ireland {Republic}

EXPLOITATION

Some companies, especially in the medical and hygiene sector, have certainly been able to use the pandemic to their advantage. (October, 2020)

Student

Austria

OTHER / SPOTTED

I am really liking the idea about starting over in the field of tourism. I think it's a great idea because the tourism industry has been doing amazing so far for many years and had a lot of profit from different airline companies bringing bilions every year and so on, but I still think that with starting all over we could do even better and make tourism industry better than ever. (March, 2020)

Student

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project