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#TourismFromZero initiative

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The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

As of right now, the start date for my post-graduation career has been delayed due to the COVID-19 virus. My family and loved ones have already been impacted with their jobs and small businesses they operate. (April, 2020)

Student

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Evasion from daily routine. (April, 2020)

Tourist

Italy

CHALLENGES

During the pandemic I followed the trend of the COVID data and read various articles referring to the forecasts for an economic recovery. I found interesting ideas from Croatian, Italian, Slovenian, Austrian and English articles. Each state had visions but in reality no one has a crystal ball to predict the future. For the moment it will be very difficult to start again. People are divided into two groups, those who are so afraid and would like everyone to stay at home and those who want to go out and continue living normal life as before- (May, 2020)

Local resident

Italy

CONCERNS

Many enterprises are loosing big amounts of money due to the fact they are not producing but they are still paying probably some fixed costs their enterprises may have. So, after this they will probably not think about how the planet has improved in terms of sustainability but how much money they lost and how can they gain it back the easiest and fastest way as possible instead of doing it in the most sustainable way as possible for helping the planet. (April, 2020)

Student

Spain

IDEAS

I think the leaky bucket theory proposed by the New Economics Foundation should be utilized in future tourism. (July, 2020)

Student

Japan

I CAN OFFER

I can speak about my experiences in tennis coaching and mountainbike guiding while the crisis. All the points you have to note before starting the training and how you have to handle the customers. (October, 2020)

Student

Austria

I NEED

Trainings concerning how to successfully hold a webinar and keep connections after the online events. (April, 2020)

Tourism or convention office, event organizer

United States

SOLUTIONS

Take care of your employees, customers, and business partners, foster an atmosphere of trust and use the time to foster a growth mindset as well as offer (cross-)trainings, webinars, explore ideas of your employees (May, 2020)

Tourism business representative

Germany

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project