The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
EXPLOITATION
Some companies, especially in the medical and hygiene sector, have certainly been able to use the pandemic to their advantage. (October, 2020)
Student
Austria
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
For me tourism is about: exploring new cultures and places; Learning to see the world through new perspectives; getting away from it all; life-long memories; meeting new people; relaxing, speaking other languages, happy times with family and friends. (May, 2020)
Researcher, academic
France
CHALLENGES
I have lost my job at a hotel in March at the beginning of the crisis. Now during summer I am going to work at a surfing school and I am not sure if there are going to be enough guests and how it is possible to work there with the students respecting the hygiene concepts. But it was also hard to study during the crisis because we did not have any course at university but only online. It was hard for me to stay focused at these times and not seeing my friends and colleges to get physical support. Furthermore, it was difficult for me that our freedom got limited and we could not move like we usually do. (June, 2020)
Student
Austria
CONCERNS
Travelling becomes very high risk for health. (May, 2020)
Tourist
China
IDEAS
The current inability to meet physically will place a future premium on face to face meetings, especially if these decline in frequency. We wil probably see a rise in digital meetings (particularly now everybody is on Zoom), and people will start to use physical meetings not just as a way to have face to face experiences, but also to escape the tyranny of omnipresent digital meetings. (May, 2020)
Researcher, academic
Netherlands
I CAN OFFER
Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)
Tourism or convention office, event organizer
Norway
I NEED
Government help, compensation for cancelled events, financial support for digital transformation. (April, 2020)
Tourism or convention office, event organizer
Slovenia
SOLUTIONS
Protect the resource at all costs. If communities and the attraction (I'm thinking here wildlife) isn't benefiting then it's time to re-consider new options. (April, 2020)
Researcher, academic
Canada
EXPLOITATION
Social media influencers using it for attention; politicians making speeches to further their own agendas and blame various other parties instead of taking responsibility. Others whom are price gouging, being rude and inconsiderate, unfortunately this list goes on and on and on. (March, 2020)
Student
United States
OTHER / SPOTTED
Allow free travel insurance, people are afraid to book because they feel the risk to have their trip cancelled. (April, 2020)
