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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

We try to be in contact with our guests and followers through our social media. We are publishing more content for inspiration and also with a support for local businesses. (April, 2020)

Tourism or convention office, event organizer

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism has been my job and survival for the last 30 years. This is my way of life. (July, 2020)

Tourism employee

Slovenia

CHALLENGES

Most people pay lip service to sustainable tourism. There is too much focus on the 'cost' of sustainability, and not enough on the cost of inaction. (April, 2020)

Inventor, consultant

France

CONCERNS

Initially, there was a fear. Then a question of the summer season, on which not only many Croatians depend income wise, but also the financial health of the country (large share of BDP). Now, it seems that there will be some tourist activity over the summer season, but the restrictive measures were relaxed in such a short time that many fear of the surge in number of sick once international visitors arrive. This is at this very moment, but situation still changes very quickly and next week it might be that we would face entire new set of issue. (May, 2020)

Researcher, academic

Croatia

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into daydreaming about holidays phase. As long as the media dominates with posts about the corona virus, consumers will find it difficult to get their thoughts on the holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

Motivation and a great desire to improve tourism. (March, 2020)

Student

Slovenia

I NEED

Undisturbed places in the forest where I can swim in the forest, so to speak. Where I can relax and recover from everyday life. (June, 2020)

Student

Austria

SOLUTIONS

Moving forward, I believe all hospitality companies from the executives to the property GM should have a detailed plan on how to adapt their businesses during pandemics. This will not be the last time we face a problem like this. (March, 2020)

Student

United States

EXPLOITATION

Tourist vouchers should also be redeemable in travel agencies, restaurants, museums and national parks. Now some providers are earning a lot, while others are in red numbers.. (August, 2020)

Tourism employee

Slovenia

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project