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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

To build / create a big common photo album / photothek per country with holidays pictures from tourists (not from local people). A paper version (book) or net website (April, 2020)

Tourist

Finland

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Travelling for me is pushing myself out of the comfort zone and going into the unknown. It broadens your mind and gives you experience only you have. The trip to Cuba gave me a lot of first time experience. From buying and smoking my first cigar and exploring the history of that amazing country. If it wasn’t for that trip I would never find my love for cigars and that is the point of travelling for me. It’s not about the short term experience that travelling provides but about the long term experience that changes you for the rest of your life. (May, 2020)

Student

Slovenia

CHALLENGES

During the pandemic I followed the trend of the COVID data and read various articles referring to the forecasts for an economic recovery. I found interesting ideas from Croatian, Italian, Slovenian, Austrian and English articles. Each state had visions but in reality no one has a crystal ball to predict the future. For the moment it will be very difficult to start again. People are divided into two groups, those who are so afraid and would like everyone to stay at home and those who want to go out and continue living normal life as before- (May, 2020)

Local resident

Italy

CONCERNS

Restart after Covid-19. How many providers / tourist agencies will survive? How to persuade a (changed) tourists to visit us (fear of infections, human contacts, cross borders, health …)? (April, 2020)

Tourism employee

Slovenia

IDEAS

The chance to give goods a ninth value. Maybe this is our chance to redefine pricing and for example make flights more expensive, trains cheaper, services more valuable to make the job more attractive, travel as a luxury again and not as a matter of course. (April, 2020)

Student

Germany

I CAN OFFER

Organization of private tours, where we follow all health&safety recommendations. Hotel reservation, travel recommendations, organization of "self drive" tour. (July, 2020)

Tourism business representative

Slovenia

I NEED

We need more resources on digital solutions and on solutions for destination development, destination management and consumer behavior. (May, 2020)

Tourism or convention office, event organizer

Norway

SOLUTIONS

Take care of your employees, customers, and business partners, foster an atmosphere of trust and use the time to foster a growth mindset as well as offer (cross-)trainings, webinars, explore ideas of your employees (May, 2020)

Tourism business representative

Germany

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

I really like the idea. But I am afraid the world is too greedy to make any honest changes in any other direction than making money/profit. (May, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project