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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

I am good for now beacause of state financial aid for tourist bussineses. (October, 2020)

Student

Croatia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism is about: exploring new cultures and places; Learning to see the world through new perspectives; getting away from it all; life-long memories; meeting new people; relaxing, speaking other languages, happy times with family and friends. (May, 2020)

Researcher, academic

France

CHALLENGES

Cash-flow due to plummeting demand due to global market crash, border restrictions and public health fears. (April, 2020)

Tourism business representative

Canada

CONCERNS

I am worried that executives will lay off even more employees. (August, 2020)

Tourism employee

Slovenia

IDEAS

Many beautiful and culturally rich countries aren't given this kind of attention and are completely ignored by tourists. They can be visited safely and offer unique landscapes and experiences. In Djibouti, visitors can dive with Whale Sharks, while in Central African Republic, visitors can experience the African jungle and meet the native tribes who call the region home. Sao Tome & Principe has beaches that rival the popular spots in the Caribbean, while the mountains of Tajikistan are far more breathtaking than the far more popular (and over-visited) Swiss Alps. There should be a collective effort by travel influencers, media, and anyone in the industry to promote these destinations after Covid-19. We need to let the popular Instagram-famous destinations take a break to recover and we can revisit them in the future. (April, 2020)

Tourist

United States

I CAN OFFER

Usually local operators have partnerships with other local operators - we stick together and support each other. This is true in the Northwest Territories, Canada. (April, 2020)

Tourism business representative

Canada

I NEED

We need tourists. Or help to find a digital way of earning money on what we do. (April, 2020)

Tourism business representative

Sweden

SOLUTIONS

Although I mostly organize trips abroad, I have now prepared trips around Slovenia. I would not call this a good practice, but saving the company from collapse if the crisis does not end. (August, 2020)

Tourism employee

Slovenia

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

As tourism has stopped, I believe there is plenty of stakeholders that would agree to take Zoom meetings with students. We could then talk about their challenges, and try to innovate their processes for the future. (April, 2020)

Student

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project