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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me, tourism is the most important thing in life. Without tourism, my family would not have work in our valley and probably they had to move to a bigger city to find new work. Tourism guarantees us a high standard of living in the most beautiful places on Earth. (June, 2020)

Student

Italy

CHALLENGES

As a current employee in the hospitality industry, I have been forced to stop working due to the coronavirus. I was working to complete my field study at the Inn at Virginia Tech, which I was enjoying so much. Now due to the virus, I am no longer able to work and I am unsure whether I will be able to return to work in the future. (April, 2020)

Tourism employee

United States

CONCERNS

I am quite concerned about a second corona virus outbreak since borders are open again and new Covid-19 cases appeared. By now I cancelled my already planned trips for the rest of the year as I still feel pretty uncomfortable with the situation. (June, 2020)

Tourist

Austria

IDEAS

All my writing at the moment is exploring how we respond. This was my previous article: https://news.wtm.com/a-future-template-for-resilience-how-we-can-repurpose-tourism-and-champion-local-areas/

My next one, published later this week, looks at how we maintain solidarity during the challenging times ahead. It will also be on WTM's website. (April, 2020)

Inventor, consultant

France

I CAN OFFER

My joy at work in the tourism industry. (June, 2020)

Student

Germany

I NEED

I need a good and competent team, a team that is reliable. I would like to be mutely involved in the creative work process of sustainable tourism and be heard there. Even though I am still very young for this. I think it is important that people of different ages and backgrounds work together. Through this diversity we will find the best solutions. (December, 2020)

Student

Austria

SOLUTIONS

Campaigns with providers through social media, radio... We are contecting providers in the some field (restaurants / sport activities / local food & prodacts) and making separate campaigns. To help them and support them in this period and also to share interesting experiences in our destination and ideas to the time after covid19. We are including sustainability and green solutions. Strengthen on the domestic market. (April, 2020)

Tourism employee

Slovenia

EXPLOITATION

https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 - link to the article written by Yuval Noah Harari that I find curious, as it opens many cotroversial questions and dilemas for the future - as the author states amongst other emphases - a shift from “over the skin” to “under the skin” surveillance, with the use od biometric data. (April, 2020)

Student

Slovenia

OTHER / SPOTTED

Thank you so much for putting this together it is truly amazing and I hope it makes a difference. (April, 2020)

Student

United States

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project