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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

It will be hard to open our own tourism businesses, which action will we have to take, and how long will it take, to have those opportunities back as were presented to us, before the crisis. (April, 2020)

Tourism employee

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

A set of services or service systems to provide transformative experiences to customers. (April, 2020)

Researcher, academic

Japan

CHALLENGES

The challenges I personally have faced are having to cut hours at the bakery I work at at home. It's challenging when I'm not making an income when I am fully capable of working and would love to work.

I also live in the middle of no where with no wifi so it is a challenge to use my laptop to do any sort of work. (April, 2020)

Local resident

United States

CONCERNS

I personally am very afraid of a second wave. I hope that the measures were not relaxed too soon. Because politicians have given away quite a few financial packages in the past, but these almost only help large companies, I fear that many small businesses will not be able to reopen their businesses. (June, 2020)

Student

Austria

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into the daydreaming about holidays phase. As long as the media is dominated by posts about the corona virus, consumers will find it difficult to get their thoughts set on holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

The best resource I can offer to others is the power to brainstorm new ideas to improve the service processes in our tourism facilities. Just with a lot of innovation and new ways of service it is possible to reach the end with a success and not become a victim of it. (June, 2020)

Student

Italy

I NEED

Get in contact with universities and people who wants to travel (May, 2020)

Tourism employee

United Kingdom

SOLUTIONS

Offering alternative future dates later this year and then next year instead of automatically accepting a cancellation. (May, 2020)

Tourism or convention office, event organizer

United Kingdom

EXPLOITATION

Global airlines and hotels holding back payments or only providing credits to customers, yet laying people off, and seeking bailouts. (April, 2020)

Researcher, academic

Canada

OTHER / SPOTTED

Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)

Tourism business representative

United Kingdom

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project