The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
IDEAS
Family businesses can bring more of their personality and family stories into their communication. Time to hop on all social media platforms and make content. Content with stories and emotion. (April, 2020)
Student
Slovenia
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
Once someone said that travel is the only thing you buy that makes you richer, and I couldn’t agree more. Because, to me, travel means to live fully, to accept others, to learn in every area you can and to allow the world to shape you into the best person you can truly be. (April, 2020)
Student
Bosnia Herzegovina
CHALLENGES
I have lost my job at a hotel in March at the beginning of the crisis. Now during summer I am going to work at a surfing school and I am not sure if there are going to be enough guests and how it is possible to work there with the students respecting the hygiene concepts. But it was also hard to study during the crisis because we did not have any course at university but only online. It was hard for me to stay focused at these times and not seeing my friends and colleges to get physical support. Furthermore, it was difficult for me that our freedom got limited and we could not move like we usually do. (June, 2020)
Student
Austria
CONCERNS
Will I be able to adopt to new reality, how long it will take before people will start to travel again? (April, 2020)
Tourism business representative
Slovenia
IDEAS
Making a use of this pandemic and recovery time to invest in environmentally friendly and sustainable solutions for hotels to a) reduce the guests eco-footprint and b) save significant amounts of money as a Hotel (May, 2020)
Tourism business representative
Germany
I CAN OFFER
Information on travel safety in various countries, which are currently open to foreign tourists and integrated travel organization. (September, 2020)
Tourism employee
Slovenia
I NEED
Trainings concerning how to successfully hold a webinar and keep connections after the online events. (April, 2020)
Tourism or convention office, event organizer
United States
SOLUTIONS
Take care of your employees, customers, and business partners, foster an atmosphere of trust and use the time to foster a growth mindset as well as offer (cross-)trainings, webinars, explore ideas of your employees (May, 2020)
Tourism business representative
Germany
EXPLOITATION
Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)
Student
Japan
OTHER / SPOTTED
Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)
