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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

I really like the idea. But I am afraid the world is too greedy to make any honest changes in any other direction than making money/profit. (May, 2020)

Tourism business representative

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me, tourism has just as much to do with locality as with business. I believe that we need to discuss tourism not only from a touristic point of view, but rather from a perspective where local businesses, infrastructure, cultural institutions and the local societies in total is taken into consideration as the foundation for all tourism. Since tourism affects all parts of a local community, tourism development should work bottom-up, where locals are involved to ensure that development follows up on the locals values and needs for their own society. With this approach, tourism can add to sustainable growth and welfare, contribute to increased cultural understanding and respect and be a part of the environmental solutions. (May, 2020)

Tourism or convention office, event organizer

Norway

CHALLENGES

Demand fell 80 percent. (July, 2020)

Tourism business representative

Slovenia

CONCERNS

That mass tourism and destruction of tourism destinations and local communities will occur again. (April, 2020)

Student

Netherlands

IDEAS

Remind the people of all the good things globalisation and travell brought, because they're focused only on the negative in this situation. (April, 2020)

Student

Slovenia

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Advocacy and research to examine the extend to which local operators are good for local economies and data mining to determine the degree of public funding going to non-local businesses and myriad of funding eligibility rules across the circumpolar world. Perhaps our jurisdiction could learn from others. (April, 2020)

Tourism business representative

Canada

SOLUTIONS

Due to the current situation the idea of vegetable crates was born in Salzburg, which are delivered home - contactless:

https://www.fraeuleinflora.at/salzburg/gemuese-abo-kiste-salzburg/

There are other initiatives in Austria, which exist due to corona:

https://www.derstandard.at/story/2000116464066/initiativen-in-der-coronakrise-anker-fuer-den-alltag (October, 2020)

Student

Austria

EXPLOITATION

The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)

Student

Austria

OTHER / SPOTTED

I saw a weird travel website talking about travel to countries that didn't have the coronavirus. All the more reason to NOT go there, I would say. In no time the virus would be there and those countries would soon also go through all the troubles and deaths. (May, 2020)

Student

Denmark

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project