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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means that people from other countrys, or this country or even locals are exploring things they usually don´t do in their every-day-life. And for me and my company tourism means everything, if we dont get any guests we can´t run our business. We don´t have any other leg to stand on, tourism is everything. (April, 2020)

Tourism business representative

Sweden

CHALLENGES

Normally I earn most of my money during the winter season. This year I could just work half-season until everything shut down. Now for my and my family, the biggest challenge is for sure to find new ways to earn enough money also during this crisis. (June, 2020)

Student

Italy

CONCERNS

The biggest concern I have is about the upcoming tourist season, since our apartments are already booked for whole june, july, august and september. If things still aren't settled in june, we will be forced to return the pre-payments for the apartments that usually help us during out-of season. (April, 2020)

Tourism employee

Slovenia

IDEAS

We must strive to create a new tourism - a more sustainable one. This will have to be developed in the coming months. (September, 2020)

Tourism employee

Slovenia

I CAN OFFER

I want to give you free insights, inspiration, information and best practices from which you can learn – to open and take your hostel or other type of accommodation to the next level. https://hostelobserver.com/ (July, 2020)

Tourism business representative

Germany

I NEED

It would be nice to hear more ideas and support from professors at my institution as well as other institutions that are leaders in hospitality/tourism and/or business in how to react in these times (i.e. Cornell, HBS, Michigan State, etc.). (April, 2020)

Student

United States

SOLUTIONS

Offering alternative future dates later this year and then next year instead of automatically accepting a cancellation. (May, 2020)

Tourism or convention office, event organizer

United Kingdom

EXPLOITATION

The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)

Student

Austria

OTHER / SPOTTED

Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)

Tourism business representative

United Kingdom

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project