The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
I CAN OFFER
Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)
Tourism or convention office, event organizer
Norway
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
Travelling takes you out of your comfort zone. It makes you see the world differently, not just out of your own little box. It makes you grow as a person. You are never the same after you have experienced the soul of another place and it's locals. And I think that is the magic of travel. (April, 2020)
Student
Slovenia
CHALLENGES
Cash-flow due to plummeting demand due to global market crash, border restrictions and public health fears. (April, 2020)
Tourism business representative
Canada
CONCERNS
I am worried that executives will lay off even more employees. (August, 2020)
Tourism employee
Slovenia
IDEAS
Higher impact of encouraging green, long-term sustainable tourism activities worldwide, as this is a perfect opportunity to do so. As we were witnesses that even though those actions were encouraged before, still the industry didn't do enough on this topic (cruises pollution in Venice for example). (April, 2020)
Tourism employee
Slovenia
I CAN OFFER
Motivation and a great desire to improve tourism. (March, 2020)
Student
Slovenia
I NEED
We need a solid, open-minded, propositive local government and entrepreneurs who are willing to collaborate. (October, 2020)
Student
Italy
SOLUTIONS
Although I mostly organize trips abroad, I have now prepared trips around Slovenia. I would not call this a good practice, but saving the company from collapse if the crisis does not end. (August, 2020)
Tourism employee
Slovenia
EXPLOITATION
The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)
Student
Austria
OTHER / SPOTTED
Locals: we all find out plenty of local farmers and other stakeholders in our area in those days. Connect with them, think how to include their products in you offer and how to support your local community in those days. Be an active member and make small actions to help. We are all members of the same destination and together we are stronger. (April, 2020)
