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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

How tourism recovered from different disasters through history? (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism for me means the following:

T-ravel with passion

O-rganization

U-niqueness and appreciation of different tourism destinations and offers

R-espect for other cultures and mentalities.

I-nteractions with people all over the world

S-ightseeing

M-ake experiences (October, 2020)

Student

Austria

CHALLENGES

Declining demand, late bookings. Before the virus, we made reservations a few months earlier, but today customers book a holiday just before departure, so it is always difficult to fulfill all customers' wishes. (July, 2020)

Tourism employee

Slovenia

CONCERNS

I am worried that the complete stagnation of tourism will continue for a very long time (at least two years) and that tourism will never be at the same level as it used to be. (July, 2020)

Tourism business representative

Slovenia

IDEAS

Collaboration - I think sanitation and personal touch will become even more important. I want to see the industry work with environmentally friendly and sustainable companies to promote a sustainable and clean future. There are so many companies that hotels can work with to lower their carbon footprint and be clean and safe. EX: The honest Co. Mrs. Meyers, etcc... (April, 2020)

Student

United States

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Family, friends, support, fondness, job. (October, 2020)

Student

Austria

SOLUTIONS

We are solving this bad season by organizing trips and holidays in Slovenia, Croatia, Greece and Italy. (September, 2020)

Tourism employee

Slovenia

EXPLOITATION

Tourist vouchers should also be redeemable in travel agencies, restaurants, museums and national parks. Now some providers are earning a lot, while others are in red numbers.. (August, 2020)

Tourism employee

Slovenia

OTHER / SPOTTED

We can not go back to normal after the covid19-crisis because before was a crisis too. Climate crisis should be handled like a bigger threat! (April, 2020)

Student

Germany

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project