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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

A set of services or service systems to provide transformative experiences to customers. (April, 2020)

Researcher, academic

Japan

CHALLENGES

Currently out of employment due to working as an events intern at a country club. All of the events have been cancelled until further notice and the restaurant is opened but is carryout only. (April, 2020)

Tourism employee

United States

CONCERNS

I'm worried about losing my job - some co-workers have already been fired, some are still at home waiting for work.

The financial crisis that awaits us at the end of the pandemic and which will certainly have a negative impact on international travel. (September, 2020)

Tourism employee

Slovenia

IDEAS

The future of tourism is bright. After this crisis all people will want to do is travel. We need to focus on providing unique quality experiences for the travelers, sustainability and safety of a destination & happiness of the locals. (April, 2020)

Student

Slovenia

I CAN OFFER

I am availible if people want to talk - wheter they have troubles accepting these new situation. (March, 2020)

Student

Slovenia

I NEED

Information. Lots of information. We need to know what we can do to improve the situation and to help other people. (June, 2020)

Student

Italy

SOLUTIONS

Everyone can show everyone that renunciation is possible and necessary in this situation. Meanwhile, you can put your money into small businesses to keep the economy running, even if it is only for one take away dinner. (April, 2020)

Student

Germany

EXPLOITATION

https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 - link to the article written by Yuval Noah Harari that I find curious, as it opens many cotroversial questions and dilemas for the future - as the author states amongst other emphases - a shift from “over the skin” to “under the skin” surveillance, with the use od biometric data. (April, 2020)

Student

Slovenia

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project