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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Go digital, as much as possible. But how do we earn money on a dogsled tour digital? I am not sure. (April, 2020)

Tourism business representative

Sweden

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Income from tourists. (December, 2020)

Student

Slovakia

CHALLENGES

With the situation at hand the challenge is to rethink the way we do tourism. The way it impacts all involved. (April, 2020)

Tourist

Slovenia

CONCERNS

We are worried that people will be scared for a long time and will not travel because they will be afraid of infection or possible quarantine after returning from the trip. I'm afraid of losing my job. (August, 2020)

Tourism employee

Slovenia

IDEAS

In one of the President's COVID-19 Press Conferences, Trump had thrown around the idea of businesses being able to fully deduct dining and food expenses. I believe this could be an interesting idea to pursue. Currently, dining and food expenses incurred by businesses can be deducted by 50% as long as they meet certain requirements (cannot be overly extravagant, etc.). If this deductible percentage was increased, it could help to jump start the recovery of the hospitality and tourism industry by incentivizing business meals and group business. A similar case can be made for travel expenses.

Of course, there are ethical implications associated with potential to abuse the system which will need to be weighed. I recommend the spending must meet the current deduction requirements or possibly impose a spending ceiling.

Resources:

https://www.thetaxadviser.com/issues/2020/jan/business-meal-expense-deduction-tcja.html

https://markjkohler.com/writing-off-dining-and-food-expenses/ (April, 2020)

Student

United States

I CAN OFFER

humor (April, 2020)

Tourism employee

Slovenia

I NEED

We do not need special resources, only normal conditions that will allow travel. (August, 2020)

Tourism employee

Slovenia

SOLUTIONS

Protect the resource at all costs. If communities and the attraction (I'm thinking here wildlife) isn't benefiting then it's time to re-consider new options. (April, 2020)

Researcher, academic

Canada

EXPLOITATION

Some companies, especially in the medical and hygiene sector, have certainly been able to use the pandemic to their advantage. (October, 2020)

Student

Austria

OTHER / SPOTTED

Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project