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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CHALLENGES

Coronavirus is a game changer for the tourism industry and society as a whole, though we do not yet know when this crisis will end. (April, 2020)

Student

Japan

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism for me means to travel and see new places in the first place. Whether I’m only visiting a nice village or a city in Austria for a couple of days or take a trip around the world for a longer time, tourism is a way to explore. The other big part of tourism is to get to know new people, new cultures and explore different styles of living. Since I myself am a huge fan of travelling and experience as much as possible, tourism is a key thing in my life and hopefully will never get lost in those times. (October, 2020)

Student

Austria

CHALLENGES

How to organize trips in the future to be safe and attractive to people .. How to encourage people to travel as before the crisis. (July, 2020)

Tourism employee

Slovenia

CONCERNS

What will tourism look like during the covid 19 crisis and how will we organize travel given that travel recommendations change from day to day. (July, 2020)

Tourism employee

Slovenia

IDEAS

The government should extend the waiting period for tourist companies to start work at least until the end of the year 2020. (September, 2020)

Tourism employee

Slovenia

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

We would need to know more predicitons on the life after. We would need succesfull (guerilla) promotion to (new) markets. (April, 2020)

Tourism business representative

Slovenia

SOLUTIONS

Let’s think sustainable, responsible, ecologically and “boutique”. Definition of boutique: authentic experiences in the countryside, connecting local providers, non-mass tourism, uniqueness, local identity, local stories, inclusion of ethno-animation. (August, 2020)

Tourism employee

Slovenia

EXPLOITATION

There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)

Student

Austria

OTHER / SPOTTED

We need an organization that will promote international travel. I think people will have a fear of traveling for a long time. (August, 2020)

Tourism employee

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project