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#TourismFromZero initiative

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The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CONCERNS

At first, of course, I was worried about my health. Nobody knew what was going to happen and therefore they had respect for this pandemic and I hoped that nobody from my circle of friends and family would get infected. But then I heard from friends who were infected that it was not bad for them at all and the flu was often stronger. From then on I was more worried about the economy and how to get out of this lockdown as debt-free as possible (June, 2020)

Student

Austria

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Providing other people new and exciting destinations for reasonable prices. (October, 2020)

Student

Croatia

CHALLENGES

Most people pay lip service to sustainable tourism. There is too much focus on the 'cost' of sustainability, and not enough on the cost of inaction. (April, 2020)

Inventor, consultant

France

CONCERNS

Currently, it is difficult because there are no tourists. That means no income for our accommodation providers and consequently no tourist tax for us. No one knows how long the quarantine in different countries will last and no one knows how much money we will get throughout this year. (April, 2020)

Tourism or convention office, event organizer

Slovenia

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into the daydreaming about holidays phase. As long as the media is dominated by posts about the corona virus, consumers will find it difficult to get their thoughts set on holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

Insights & experience on Asian countries (May, 2020)

Tourist

Singapore

I NEED

Till we get an idea of what will be allowed and under what terms it is hard to know resources needed we can only speculate. Maybe it would be god to ask people if they would we willing to travel if 1) quarantine in place 2) only social distancing in place and other questions that we have but I think this is up to regulators - country to make that steps. (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

Given that the country is closed and that people are scared, I don’t see many solutions, and I don’t have good practice yet. I went back to the time when I founded the company. I make reservations for hotels for the citizens of Slovenia, which received a tourist voucher from the state. At the moment, this is the only way I pay all the costs of the company. (July, 2020)

Tourism employee

Slovenia

EXPLOITATION

The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)

Student

Austria

OTHER / SPOTTED

I support the initiative, but I am afraid we cannot save tourism until the virus spreads. (August, 2020)

Tourism employee

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project