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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism for me means the following:

T-ravel with passion

O-rganization

U-niqueness and appreciation of different tourism destinations and offers

R-espect for other cultures and mentalities.

I-nteractions with people all over the world

S-ightseeing

M-ake experiences (October, 2020)

Student

Austria

CHALLENGES

Gaining back the element of trusting people, letting them close, not fearing crowds. (May, 2020)

Student

Slovenia

CONCERNS

Flying in an airplane is a challenge, since that's a place where the virus can spread rapidly and it's impossible to keep distance. Also, at the destination (wherever in the world) there is a risk of bringing the virus and infecting more people there, or the tourist getting infected. Also, since tourism basically came to a stop, people depending financially on tourism face huge problems right now, and for the time to come. Moreover, I'm thinking about all the people who will lose their jobs who work directly or indirectly with tourism, like airline workers, events, cleaners, security, tour operators, guides, hospitality sector and so on. (May, 2020)

Student

Denmark

IDEAS

Reduce air traffic. Reduce car traffic. Increase bike tourism. Innsbruck was just so beautiful without any vehicle noises during the lockdown. (June, 2020)

Student

Austria

I CAN OFFER

I'm a soccer coach for kids. Maybe I can create a practice where they still keep distance, so that we can play again. (June, 2020)

Student

Austria

I NEED

We need a solid, open-minded, propositive local government and entrepreneurs who are willing to collaborate. (October, 2020)

Student

Italy

SOLUTIONS

Working from home, flexibility, reducing labor costs, on-call duty, finding new opportunities for development in tourism. (July, 2020)

Tourism employee

Slovenia

EXPLOITATION

Criminals phishing company details to claim subsidies entitled for small businesses in various states of Germany. (May, 2020)

Researcher, academic

Germany

OTHER / SPOTTED

We can not go back to normal after the covid19-crisis because before was a crisis too. Climate crisis should be handled like a bigger threat! (April, 2020)

Student

Germany

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project