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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

EXPLOITATION

https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 - link to the article written by Yuval Noah Harari that I find curious, as it opens many cotroversial questions and dilemas for the future - as the author states amongst other emphases - a shift from “over the skin” to “under the skin” surveillance, with the use od biometric data. (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

In short tourism for me is way of living: love to travel, explore... and currently source of my income - work where I love to show tourist interested in our destination what to see and do in Slovenia. (April, 2020)

Tourism employee

Slovenia

CHALLENGES

Tourism is an extremely sensitive activity, which is affected by various phenomena: natural disasters, weather influences, unfavorable political situations, religious tensions, pandemics, epidemics. Therefore, it is necessary to constantly adapt in this industry, which is easier in smaller tourism companies. (August, 2020)

Tourism employee

Slovenia

CONCERNS

The biggest concern I have is about the upcoming tourist season, since our apartments are already booked for whole june, july, august and september. If things still aren't settled in june, we will be forced to return the pre-payments for the apartments that usually help us during out-of season. (April, 2020)

Tourism employee

Slovenia

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into the daydreaming about holidays phase. As long as the media is dominated by posts about the corona virus, consumers will find it difficult to get their thoughts set on holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

From co-creating new stories, writing them down, connecting the partners, implementing ideas into the practice, organizing activities, discussing with media, public presentations and networking. (March, 2020)

Tourism business representative

Slovenia

I NEED

Information. Lots of information. We need to know what we can do to improve the situation and to help other people. (June, 2020)

Student

Italy

SOLUTIONS

For me the best solution at that time was simply to make the best of it and rethink my lifestyle. I realized how important social contacts are and how little we actually appreciate it. I followed the rules and in the end I can say that I did everything I could to get through the pandemic quickly. (December, 2020)

Student

Austria

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

We need to rethink and build a more sustainable and transparent system. (June, 2020)

Researcher, academic

China

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project