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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

Not specifically, but it's crucial to use the right psychological procedures (right words, slogans, music, messages) in marketing purposes. The goal of that would be managing crowds of people (tourists) in order to diminish their anxiety, fear of other people and travelling around. (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means a lot to me because I have been working in it all my life. I have previously worked in youth tourism for seven years and have been running my own travel agency for the last 23 years. (July, 2020)

Tourism employee

Slovenia

CHALLENGES

A virtual meeting/webinar is the future trend for the convention/conference business. Event organizers may suffer revenue loss as these days "on-the-spot" meetings are not as popular as they were in the past. (April, 2020)

Tourism or convention office, event organizer

United States

CONCERNS

Tourism will change but we don’t for sure know how and people won’t have enough spare income to afford trips and vacations. This will impact my employees and myself for longer than the pandemic and I am not sure how I can safe my employees positions (May, 2020)

Tourism business representative

Germany

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into daydreaming about holidays phase. As long as the media dominates with posts about the corona virus, consumers will find it difficult to get their thoughts on the holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

Before taking a trip, I will check every detail of the local conditions from the Qiongyou App to decide where , how and when I will go to enjoy my journey. From that web, lots of uploaders shared their experience of their trip,which was including the bitter or sweet memories. Lots of members in Qiongyou App was built a net trip community which is attracting lots of people to follow their footprits. (April, 2020)

Student

Japan

I NEED

- Protection

- Safety

- Information

- Positive news

- Communication (June, 2020)

Student

Austria

SOLUTIONS

Although I mostly organize trips abroad, I have now prepared trips around Slovenia. I would not call this a good practice, but saving the company from collapse if the crisis does not end. (August, 2020)

Tourism employee

Slovenia

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Great to see initiative to re-think and evaluate tourism during the pandemic. Thank you. (April, 2020)

Student

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project