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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Maybe this crisis will make people rethink what travel means to them and so we have a chance to build better and sustainable tourism that can enrich people's lives . (April, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Once someone said that travel is the only thing you buy that makes you richer, and I couldn’t agree more. Because, to me, travel means to live fully, to accept others, to learn in every area you can and to allow the world to shape you into the best person you can truly be. (April, 2020)

Student

Bosnia Herzegovina

CHALLENGES

We face travel cancellations and almost zero demand, instability, fear in people. Every day there are new security measures and changes that affect the decisions of potential passengers. (August, 2020)

Tourism employee

Slovenia

CONCERNS

The biggest concern is that current situation continues for "too" long. It could bring fear of travel - even if short term (6-10 months) it a big hit for our industry and this could mean a big shifts. But even though this could be bad for people working in tourism it could also bring inovation and good improvment. (April, 2020)

Tourism employee

Slovenia

IDEAS

In my opinion there should be a possibility during quarantine that you are allowed to spend quarantine in other places - for example rent out an apartment with a terace or garden and stay there for the next month (min. stay atleast 2 weeks) - you are only allowed to stay on your premises and shop for neccesities. That way there still won't be any overcrowded places.

Doing this would help the tourism industry to atleast "stay above water" financially and offer tourists to change their surroundings from time to time. (April, 2020)

Tourism employee

Slovenia

I CAN OFFER

I do not have any resources at the moment, as I do not see adequate resources in this situation to save tourism. (July, 2020)

Tourism employee

Slovenia

I NEED

Government help, compensation for cancelled events, financial support for digital transformation. (April, 2020)

Tourism or convention office, event organizer

Slovenia

SOLUTIONS

Online wine degustations. (April, 2020)

Tourism employee

Slovenia

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project