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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

TOURISM MEANS

Core business, our whole revenue is based on travelers of all segments. (April, 2020)

Tourism or convention office, event organizer

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me, tourism has just as much to do with locality as with business. I believe that we need to discuss tourism not only from a touristic point of view, but rather from a perspective where local businesses, infrastructure, cultural institutions and the local societies in total is taken into consideration as the foundation for all tourism. Since tourism affects all parts of a local community, tourism development should work bottom-up, where locals are involved to ensure that development follows up on the locals values and needs for their own society. With this approach, tourism can add to sustainable growth and welfare, contribute to increased cultural understanding and respect and be a part of the environmental solutions. (May, 2020)

Tourism or convention office, event organizer

Norway

CHALLENGES

Lack of opportunities at the moment to do the sharing and promotion of the destination. Income drop. Strategy reevaluation. (April, 2020)

Tourism employee

Slovenia

CONCERNS

I am very worried about all the small shops and businesses like familiy run hotels that are now on the verge of extinction and that nothing will be the same anymore for them. (June, 2020)

Student

Italy

IDEAS

Gov'ts will be facing budget deficits in coming years and tourism programs may be impacted. Right now tour operators are emerging across the circumpolar world. They are often competing against larger, more established operators from the outside. I think it's important to look at eligibility requirements for gov't funding, and that regional funding be directed towards Arctic-based operators, as they are the smallest and most vulnerable. This is not the case in all circumpolar jurisdictions. We should use scarce public resources to support local tourism industries. (April, 2020)

Tourism business representative

Canada

I CAN OFFER

I do not have any resources at the moment, as I do not see adequate resources in this situation to save tourism. (July, 2020)

Tourism employee

Slovenia

I NEED

More measures by the state to encourage and support tourism activity. (July, 2020)

Tourism employee

Slovenia

SOLUTIONS

For me the best solution at that time was simply to make the best of it and rethink my lifestyle. I realized how important social contacts are and how little we actually appreciate it. I followed the rules and in the end I can say that I did everything I could to get through the pandemic quickly. (December, 2020)

Student

Austria

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Great to see initiative to re-think and evaluate tourism during the pandemic. Thank you. (April, 2020)

Student

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project