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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CONCERNS

I worry about the little enterprises which don´t get enough help because they are very much in danger and need help (money) - more than anyone else. Without these litte cafés e.g. the destination would not be the same after the crisis... (June, 2020)

Student

Germany

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism became life for me about five years ago. When I started my journey as a tour guide, I gave up a lot. The main guideline was that I like to travel, research and share all the acquired knowledge with guests in Slovenia, Europe and around the world. I think we are slowly growing over the years and adding chapters step by step to our tourism career. (July, 2020)

Tourism employee

Slovenia

CHALLENGES

Tourism will probably due to this crisis regressed, so most of tourism services will have a season full of loss. The challenge will be how fast will tourism companies solve the crisis and once again ˝rise from the ashes˝ and countinue. (April, 2020)

Student

Slovenia

CONCERNS

At first, of course, I was worried about my health. Nobody knew what was going to happen and therefore they had respect for this pandemic and I hoped that nobody from my circle of friends and family would get infected. But then I heard from friends who were infected that it was not bad for them at all and the flu was often stronger. From then on I was more worried about the economy and how to get out of this lockdown as debt-free as possible (June, 2020)

Student

Austria

IDEAS

I don't see any problems with the pre-corona tourism-industry, that this initiative could effectively address (exploitation, overtourism, etc.). Generally speaking, maybe concentrate more on regional government and companies to initiate changes. Make tourism more locally attractive to avoid long distance travel. Maybe also put policies (emission tax for flights / subsidize local sustainable businesses) in place to achieve ecologically sustainable tourism (camping is making a huge comeback, while flight destinations struggle). (June, 2020)

Student

Germany

I CAN OFFER

Digital marketing, Consulting, Guests research, Data-driven decisions (May, 2020)

Tourism or convention office, event organizer

Slovenia

I NEED

Government help, compensation for cancelled events, financial support for digital transformation. (April, 2020)

Tourism or convention office, event organizer

Slovenia

SOLUTIONS

Creating new programs and business solutions for small owners that need an extra boost. Sort of a platform for revitalization, shift, changing mind patterns of business owners and transforming them into new stories adapting the situations. (March, 2020)

Tourism business representative

Slovenia

EXPLOITATION

Social media influencers using it for attention; politicians making speeches to further their own agendas and blame various other parties instead of taking responsibility. Others whom are price gouging, being rude and inconsiderate, unfortunately this list goes on and on and on. (March, 2020)

Student

United States

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project