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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

According to superiors, we can afford such poor business this year, but if the crisis continues and travel continues to be impossible, and if the state does not provide additional financial assistance, we are promised layoffs. (September, 2020)

Tourism employee

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Passion and exploring the life from all angles. (November, 2020)

sustainable tourism advocate

Italy

CHALLENGES

I'm really struggling with finding the fine line between containing the pandemic and holding down my upcoming wanderlust. But at this point of 2020, for me its more important to watch after the health then traveling around to satisfy my wishes. Because for me family always comes first and I couldn't deal with the fact that I'm the one that spread Covid-19. (October, 2020)

Student

Austria

CONCERNS

As a single female traveller I am concerned about my safety even more in times like this. I usually like to travel to different places that involve staying in hostels and using local public transportation. I am not very likely to travel to a far off destination this year (and maybe not next year either, depending on the availability of a vaccination). My next "big" trip will definitely involve either a tour operator (additional safety net) or visiting friends abroad who have a local network and can help out in case this would be needed. Hearing news about people in hostels being stopped from going out by the police is very scary and I do not want to have to experience this. I nonetheless would not book an all-inclusive hotel stay either though. (April, 2020)

Tourist

Germany

IDEAS

Above all, we need to think responsibly and take safety precautions when traveling. We need to protect the weakest. (August, 2020)

Tourism employee

Slovenia

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

As I do understand that understanding topics we take them at school is important, we should take this opportunity for the whole tourism sector to step together and create a good set of actions. As there would be actions taken from an actions such as recommended, we would have an opportunity to change an educating system as well, as we all know, it needs an upgrade. Students (from what we talk to each other) would like to be present at resolving actual current problems more, as some teachers already are taking these actions (for example giving students to write, think and evolve solutions to the actual problems happening in present time). (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

Rather than always relying on trustful recources and trying to keep cool in such times I don’t have more solutions to offer. Life is always a tough place and I admire all the people who still try their best in those times. I think everyone of us should try to make the best of their lifes whether circumstances are good or bad. Only this way, we can move forward. (October, 2020)

Student

Austria

EXPLOITATION

Social media influencers using it for attention; politicians making speeches to further their own agendas and blame various other parties instead of taking responsibility. Others whom are price gouging, being rude and inconsiderate, unfortunately this list goes on and on and on. (March, 2020)

Student

United States

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project