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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

TOURISM MEANS

A set of services or service systems to provide transformative experiences to customers. (April, 2020)

Researcher, academic

Japan

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

It is my biggest hobby and motivator, spending most of my time & money on exploring the world (May, 2020)

Tourist

Singapore

CHALLENGES

Tourism is an extremely sensitive activity, which is affected by various phenomena: natural disasters, weather influences, unfavorable political situations, religious tensions, pandemics, epidemics. Therefore, it is necessary to constantly adapt in this industry, which is easier in smaller tourism companies. (August, 2020)

Tourism employee

Slovenia

CONCERNS

Im concerned that i will lose my dream job at Marriott because of it. (April, 2020)

Student

United States

IDEAS

I believe tourist destinations should do their best to create virtual (hopefully paid) experiences of what their destination is all about, filmed in both VR and normal video. This could allow people at home to get a taste of actually visiting the tourist destination such as Disneyland, Cozumel, or Yosemite. Providing a tour would also hopefully incentivize people to visit the destination once this all blows over. (April, 2020)

Student

United States

I CAN OFFER

As a second year MBA student at Kyoto University, I would be happy to help gather information and resources available. (April, 2020)

Student

Japan

I NEED

I need a good and competent team, a team that is reliable. I would like to be mutely involved in the creative work process of sustainable tourism and be heard there. Even though I am still very young for this. I think it is important that people of different ages and backgrounds work together. Through this diversity we will find the best solutions. (December, 2020)

Student

Austria

SOLUTIONS

For the individual properties, it came down to providing refunds and vouchers for another stay to guests who had already booked for the next few months, as we know they won't be allowed to come stay due to state laws. As a company, we want to keep our employees safe and healthy as well, so telling the ones who can work to work from home. Keeping honest and open communication between the higher-ups and the employees about the status of the company, their working timeline, and honestly anything they have questions and concerns about. (April, 2020)

Tourism employee

United States

EXPLOITATION

The media partly exploit the situation of the pandemic to get attention and generate sales. However, the media is not aware, or perhaps unfortunately they are - even sadder that this hype in the media - can make the population sick. (October, 2020)

Student

Austria

OTHER / SPOTTED

Thank you that you are giving us the possibility to share our own ideas with the world. (November, 2020)

Student

Austria

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project