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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

All my writing at the moment is exploring how we respond. This was my previous article: https://news.wtm.com/a-future-template-for-resilience-how-we-can-repurpose-tourism-and-champion-local-areas/

My next one, published later this week, looks at how we maintain solidarity during the challenging times ahead. It will also be on WTM's website. (April, 2020)

Inventor, consultant

France

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism is an important part of my life as I have been working in tourism for over 10 years. It represents work, pleasure and joy to me. (August, 2020)

Tourism employee

Slovenia

CHALLENGES

Tourism will probably due to this crisis regressed, so most of tourism services will have a season full of loss. The challenge will be how fast will tourism companies solve the crisis and once again ˝rise from the ashes˝ and countinue. (April, 2020)

Student

Slovenia

CONCERNS

We are worried that people will be scared for a long time and will not travel because they will be afraid of infection or possible quarantine after returning from the trip. I'm afraid of losing my job. (August, 2020)

Tourism employee

Slovenia

IDEAS

Hotel management could begin to think about how the crisis will affect tourists' behavior. In my opinion, safety will emerge as one of the most important factors in tourists' decision making. So the hotel management could go through the "design thinking process", through the stages upon arrival at the hotel. Maybe the hotel receptionist will be wearing gloves from now on. The lobby may need to be rearranged to make it more open, reduce the number of seats, move tables further apart. There might be a need to add disinfectants and air fresheners to rooms and throughout the hotel. Maybe add air quality to the hotel website. (April, 2020)

Student

Slovenia

I CAN OFFER

Knowledge from being a general manager in a huge hostel. Project Management in a digital association. Online Marketing. Connecting technologies and trends to use them for business models for growth strategies. Motivation, enthusiasm and a "never give up, your survival is just an idea away" mentality! (May, 2020)

Tourism business representative

Germany

I NEED

Multi sector collaboration to collect data. (April, 2020)

Researcher, academic

Japan

SOLUTIONS

Take care of your employees, customers, and business partners, foster an atmosphere of trust and use the time to foster a growth mindset as well as offer (cross-)trainings, webinars, explore ideas of your employees (May, 2020)

Tourism business representative

Germany

EXPLOITATION

https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 - link to the article written by Yuval Noah Harari that I find curious, as it opens many cotroversial questions and dilemas for the future - as the author states amongst other emphases - a shift from “over the skin” to “under the skin” surveillance, with the use od biometric data. (April, 2020)

Student

Slovenia

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project