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#TourismFromZero initiative

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The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I NEED

Global trends including European tourism ones

Advanced cases on sustainable tourism coping with COVID (June, 2020)

Researcher, academic

Japan

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism for me means to travel and see new places in the first place. Whether I’m only visiting a nice village or a city in Austria for a couple of days or take a trip around the world for a longer time, tourism is a way to explore. The other big part of tourism is to get to know new people, new cultures and explore different styles of living. Since I myself am a huge fan of travelling and experience as much as possible, tourism is a key thing in my life and hopefully will never get lost in those times. (October, 2020)

Student

Austria

CHALLENGES

[Professor] To prepare my students for a post-COVID-19 world. (May, 2020)

Researcher, academic

Germany

CONCERNS

How long does it take me to close the agency and where to find a new source of income. (August, 2020)

Tourism employee

Slovenia

IDEAS

I don't see any problems with the pre-corona tourism-industry, that this initiative could effectively address (exploitation, overtourism, etc.). Generally speaking, maybe concentrate more on regional government and companies to initiate changes. Make tourism more locally attractive to avoid long distance travel. Maybe also put policies (emission tax for flights / subsidize local sustainable businesses) in place to achieve ecologically sustainable tourism (camping is making a huge comeback, while flight destinations struggle). (June, 2020)

Student

Germany

I CAN OFFER

My joy at work in the tourism industry. (June, 2020)

Student

Germany

I NEED

Perhaps creating a small, inspired group of us for idea sharing, innovation and fostering creative thinking as we are all, in one way or the other, locked into the square box thinking (May, 2020)

Researcher, academic

Croatia

SOLUTIONS

I am a good communicator so I could talk to those who feel lonely at the time, I can provide any kind of creative work if needed or health care for those in need. (April, 2020)

Student

Slovenia

EXPLOITATION

There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)

Student

Austria

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project