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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

CONCERNS

I am concerned for the hospitality industry as a whole. I am concerned that this pandemic will make people to cautious to the point where they won't venture out. I also am scared that people are going to financially unstable for a while, therefore resulting in no one spending money at local businesses. (April, 2020)

Local resident

United States

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me, tourism is the most important thing in life. Without tourism, my family would not have work in our valley and probably they had to move to a bigger city to find new work. Tourism guarantees us a high standard of living in the most beautiful places on Earth. (June, 2020)

Student

Italy

CHALLENGES

We are currently reorganizing our work, as there are currently fewer employees in the agency. We are also developing new excursions that would attract the domestic market. (September, 2020)

Tourism employee

Slovenia

CONCERNS

Restrictions may last for much longer than expected. (April, 2020)

Tourist

Italy

IDEAS

Collaboration - I think sanitation and personal touch will become even more important. I want to see the industry work with environmentally friendly and sustainable companies to promote a sustainable and clean future. There are so many companies that hotels can work with to lower their carbon footprint and be clean and safe. EX: The honest Co. Mrs. Meyers, etcc... (April, 2020)

Student

United States

I CAN OFFER

Digital marketing, Consulting, Guests research, Data-driven decisions (May, 2020)

Tourism or convention office, event organizer

Slovenia

I NEED

Senior industry professionals giving guidance to those who are just starting out in this industry during these troubling times. (March, 2020)

Student

United States

SOLUTIONS

Summer houses, glamping and cabins nearby are booming. I think that's a good solution for now. (May, 2020)

Student

Denmark

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)

Researcher, academic

Japan

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project