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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

1) Discovering new people & places 2) Creativity Format 3) Our (potentialy) big market. (April, 2020)

Tourism business representative

Slovenia

CHALLENGES

I had to find a concept to be able to follow my job as a mountainbike guide and a tennis teacher. I had to split the customers into smaller groups and because of that I made 1/4 more hours than last year by the same salary. (October, 2020)

Student

Austria

CONCERNS

How will I sustain my life in the future? Global crisis will affect us all on the long term, but especially young generations will have to provide some solutions and different approaches in a matter of business. (April, 2020)

Student

Slovenia

IDEAS

World tourism is facing a crisis resulting from a pandemic. After the end of the pandemic, it will face a financial crisis. In a crisis, we need to look for solutions and develop new ways that will enable travel, events, even though this is very difficult in the situation we find ourselves in at the moment. (September, 2020)

Tourism employee

Slovenia

I CAN OFFER

Sharing of efforts by OTA and fintech companies and so on. (April, 2020)

Researcher, academic

Japan

I NEED

Family, friends, support, fondness, job. (October, 2020)

Student

Austria

SOLUTIONS

A very cool best practice I found is placed in Alta Badia. In this summer every hut and restaurant in the mountains is offering the possibility to take away the lunch in a picnic basket. With this service, you don't have to sit down on a table but you can join your meal on a meadow. (June, 2020)

Student

Italy

EXPLOITATION

https://www.ft.com/content/19d90308-6858-11ea-a3c9-1fe6fedcca75 - link to the article written by Yuval Noah Harari that I find curious, as it opens many cotroversial questions and dilemas for the future - as the author states amongst other emphases - a shift from “over the skin” to “under the skin” surveillance, with the use od biometric data. (April, 2020)

Student

Slovenia

OTHER / SPOTTED

Strategy for opening: personalize your offer. Think about how people will travel and plan how to highlight your strengths. Who will be your buyer? Prepare new experiences for individuals or really small groups involving the locals. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project