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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

Restrict AirBnb accommodations to be only available in high season months, limit the maximum commisson for OTA like Booking.com and Expedia. (April, 2020)

Tourism or convention office, event organizer

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Tourism means a lot to me. I have been employed from the very beginning since the establishment of the company that deals with passenger transport and travel organization. I really like to organize trips and excursions for groups. (August, 2020)

Tourism employee

Slovenia

CHALLENGES

The first time in 9 years I have not traveled anywhere by plane, I actually spent a whole year '20 in Slovenia (which is not so bad, because Slovenia has really a lot to offer) (November, 2020)

Student

Slovenia

CONCERNS

I do worry about small businesses and tour guides who are already dormant during the winter months and are waiting for the summer season to accumulate their earnings, just that this summer likely won't come. But at the macro level, tourism should return to its old path. How long it will take is difficult to predict. What I can predict, however, is that, like anything, this crisis will bring some changes. There will now be a lot of room for innovation in current work processes. (April, 2020)

Student

Slovenia

IDEAS

Hospitality is the most personal human interaction industry. I don't see how the hospitality industry will be able to become virtual like most industry's are becoming due to the coronavirus. That being said, I think the hospitality industry should shift a lot of focus to nature based tourism. This would allow people to practice social distancing and enjoy beautiful places in nature at the same time. An idea would be to establish an open air outdoor hotel in close to great hiking spots, where the hotel would serve as a base camp. This way tourists can go hiking all day then comeback and enjoy the services usually provided by a hotel, while still enjoying being outside in the fresh air. (April, 2020)

Student

United States

I CAN OFFER

Sharing of efforts by OTA and fintech companies and so on. (April, 2020)

Researcher, academic

Japan

I NEED

More measures by the state to encourage and support tourism activity. (July, 2020)

Tourism employee

Slovenia

SOLUTIONS

Summer houses, glamping and cabins nearby are booming. I think that's a good solution for now. (May, 2020)

Student

Denmark

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project