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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Once someone said that travel is the only thing you buy that makes you richer, and I couldn’t agree more. Because, to me, travel means to live fully, to accept others, to learn in every area you can and to allow the world to shape you into the best person you can truly be. (April, 2020)

Student

Bosnia Herzegovina

CHALLENGES

I love my home country Austria and all the peculiarities, but I also miss going abroad and have some time to relax far away from the everyday stress. But the biggest challenge is to stay calm and sit in the home office and there is nothing you can do against the virus. But all after all that's only complaining on a high comfort level. I should be happy that all of my family members are healthy and nobody lost the job or anything like that. (December, 2020)

Student

Austria

CONCERNS

At first, of course, I was worried about my health. Nobody knew what was going to happen and therefore they had respect for this pandemic and I hoped that nobody from my circle of friends and family would get infected. But then I heard from friends who were infected that it was not bad for them at all and the flu was often stronger. From then on I was more worried about the economy and how to get out of this lockdown as debt-free as possible (June, 2020)

Student

Austria

IDEAS

I would like to think that the C19 will be a change for the overall economic, environmental and social reset. As a humanity, we have shown that, in spite of the quest for profit, we are willing to sacrifice economy to save lives. Hopefully, we might realize that the long time live-saving will be to invest in building better societies and taking care of each other and the planet. Tourism can be one of the tools that we use to this end. However, if the pandemic is over, if there is no second wave and if we recover relatively quickly, I am afraid that the opportunity for 'reset' will be lost. (May, 2020)

Researcher, academic

Croatia

I CAN OFFER

I can speak about my experiences in tennis coaching and mountainbike guiding while the crisis. All the points you have to note before starting the training and how you have to handle the customers. (October, 2020)

Student

Austria

I NEED

Family, friends, support, fondness, job. (October, 2020)

Student

Austria

SOLUTIONS

I am from a small town in Virginia/Tennessee and one of my favorite restaurants has impressed the community throughout this pandemic. They are an upscale restaurant offering foods from sushi and stir fry to burgers and tacos. Tuesday nights are half price sushi nights- the community's favorite. While the dining area has been closed, they are still offering their deals on their respective nights. By offering their special on delivery and to-go orders, they received as much business as a normal day. To my benefit, once they were overwhelmed with the number of orders in the afternoon, they honored the deal prices the next day to those they couldn't accommodate on Tuesday. They even offered their Tuesday deal on Sundays, as they saw the huge success of it. They have even began to sell gallons of beer and margaritas, pints and quarts of their soups, etc. Things that they don't normally do. The greatest help to the community has been the restaurants ability to buy things such as toilet paper, paper towels, sugar, flour, etc. in bulk and sell at a breakeven price to customers. These are things that are sold out in grocery stores and are in high demand. They are able to take advantage of their suppliers and help get the community what they need, even without the desire to make a profit off of it. I know that there are many customers and community members that are impressed with the way the restaurant is handling this crisis and are thankful for their efforts! (March, 2020)

Student

United States

EXPLOITATION

Travel companies not allowing for partial or full refunds. It is not as if people wanted to cancel their travel and we cannot deter people from traveling in the future by souring their present experiences. (March, 2020)

Student

United States

OTHER / SPOTTED

Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)

Tourism business representative

United Kingdom

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project