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#TourismFromZero initiative

Latest news:



The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

Great to see initiative to re-think and evaluate tourism during the pandemic. Thank you. (April, 2020)

Student

Japan

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Its my life; its the spreading of ideas and culture and my job. (April, 2020)

Student

United States

CHALLENGES

Crisis, competition, climate change, how to apply sustainability to a already developed mountain destination. (April, 2020)

Local resident

Italy

CONCERNS

What will tourism look like during the covid 19 crisis and how will we organize travel given that travel recommendations change from day to day. (July, 2020)

Tourism employee

Slovenia

IDEAS

A seemingly easy solution is a better distribution in destinations, places, tourism products. For example: when I was in Zakynthos, Greece, everyone one the island had the infamous »shipwreck« beach on their minds. Everyone wanted to go there (as you can see in the picture, me included). It's really something. BUT, just a few minutes away there was a stunning, picture-perfect hidden beach with white sand, exceptional views and no people. Exactly, NONE. I hope I made my point clear. I am still really happy I got to see that beach, I will never forget it. (April, 2020)

Student

Slovenia

I CAN OFFER

I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.

So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)

Student

Austria

I NEED

As I do understand that understanding topics we take them at school is important, we should take this opportunity for the whole tourism sector to step together and create a good set of actions. As there would be actions taken from an actions such as recommended, we would have an opportunity to change an educating system as well, as we all know, it needs an upgrade. Students (from what we talk to each other) would like to be present at resolving actual current problems more, as some teachers already are taking these actions (for example giving students to write, think and evolve solutions to the actual problems happening in present time). (April, 2020)

Tourism employee

Slovenia

SOLUTIONS

Not specifically, but it's crucial to use the right psychological procedures (right words, slogans, music, messages) in marketing purposes. The goal of that would be managing crowds of people (tourists) in order to diminish their anxiety, fear of other people and travelling around. (April, 2020)

Student

Slovenia

EXPLOITATION

VIPs saying we're all in this together to promote themselves. (April, 2020)

Student

Germany

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project