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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

IDEAS

Because staying at home all day and scrolling through old photos of your travels increases your desire to travel even more, I came up with an idea to virtually travel to the destination you have always wanted to go! On one website we would combine the countries, cities, attractions, etc. who have the technology to present themselves in a virtual way so they can show their product or experience to the wider public. Attractions could also market their products and offer the customer to buy a voucher for future visits to help with the financial crisis they are facing. The slogan would be something like this: Don't stop traveling, travel in a different (virtual) way! With this idea we also aim to encourage as many tourism business owners as possible to put their businesses in a virtual form to ensure that they can be seen even during these hard times. It gives them a chance right now to target more people and to improve their engagement. And when this crisis is over the site would still be active for fulfilling the same purpose - to give a chance to the providers to represent themselves in a virtual way. (March, 2020)

Student

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

Income from tourists. (December, 2020)

Student

Slovakia

CHALLENGES

Normally I earn most of my money during the winter season. This year I could just work half-season until everything shut down. Now for my and my family, the biggest challenge is for sure to find new ways to earn enough money also during this crisis. (June, 2020)

Student

Italy

CONCERNS

I am currently concerned with the timeline. The hospitality and tourism industry will take some time to recover, but there are contrasting views on how quickly the industry will recover. Some have more bullish views and believe that once an "all-clear" is issued we will have an influx of discretionary income spending from "stir-crazy" individuals. Others have more bearish views and believe that the risk aversion associated with the Coronavirus will have a more prolonged effect even after an "all-clear" is issued. (April, 2020)

Student

United States

IDEAS

- Start a remote event planning company with free consultations to entice customers to pick YOU as their event planner. Whenever this lockdown ends, people will be desperate to be outdoors and with others again, which means events will be in high-demand (everything from weddings to conferences to children’s birthday parties). (April, 2020)

Tourism or convention office, event organizer

United States

I CAN OFFER

I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.

So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)

Student

Austria

I NEED

- Protection

- Safety

- Information

- Positive news

- Communication (June, 2020)

Student

Austria

SOLUTIONS

https://www.deutschertourismusverband.de/service/coronavirus/best-practices.html (June, 2020)

Student

Germany

EXPLOITATION

There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)

Student

Austria

OTHER / SPOTTED

Communicate: build up your digital community now! Talk to you guests of tomorrow, contact the loyal guests and ask how are they doing. They will really appreciate it. Encourage people to stay home today and travel tomorrow. Share positive messages and make people dream about your destination. (April, 2020)

Tourism business representative

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project