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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

I CAN OFFER

Digital marketing, Consulting, Guests research, Data-driven decisions (May, 2020)

Tourism or convention office, event organizer

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

When I decided to enrol into Faculty for Tourism Studies, I did not think a lot about tourism in general, just the facts that I like to travel and work with people were enough. After a few years, I got a job as a tour representative on different destination and a guide as well. What I loved about it the most is that locals, after some time, start treating you as one of their own and not as a simple tourist, which is something that a lot of people are trying to achieve while traveling. (May, 2020)

Student

Slovenia

CHALLENGES

I have lost my job at a hotel in March at the beginning of the crisis. Now during summer I am going to work at a surfing school and I am not sure if there are going to be enough guests and how it is possible to work there with the students respecting the hygiene concepts. But it was also hard to study during the crisis because we did not have any course at university but only online. It was hard for me to stay focused at these times and not seeing my friends and colleges to get physical support. Furthermore, it was difficult for me that our freedom got limited and we could not move like we usually do. (June, 2020)

Student

Austria

CONCERNS

[Professor] That we might get back to normal too quickly without learning from the pandemic for future crises. Moreover, I think that tourism underestimates the risk of a second wave and is too much focused on getting back revenues after the first wave. (May, 2020)

Researcher, academic

Germany

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into daydreaming about holidays phase. As long as the media dominates with posts about the corona virus, consumers will find it difficult to get their thoughts on the holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

www.resilientdestinations.com is gathering resources for a sustainable recovery, and sharing them with whoever wants. (April, 2020)

Inventor, consultant

France

I NEED

We would need to know more predicitons on the life after. We would need succesfull (guerilla) promotion to (new) markets. (April, 2020)

Tourism business representative

Slovenia

SOLUTIONS

This is the first time we have found ourselves in such a crisis, so we do not know the solution and good practices. (September, 2020)

Tourism employee

Slovenia

EXPLOITATION

There have been cases I heard of where companies would apply for financial support from the government, even though they where not entitled to get it and had no real need for it. (June, 2020)

Student

Austria

OTHER / SPOTTED

How tourism recovered from different disasters through history? (April, 2020)

Student

Slovenia

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project