The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions.
So far we have received more than 900 responses in which these questions have been discussed::
How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
Which CHANGES would you like to see? If any?
What are your CHALLENGES and CONCERNS?
What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?
In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.
Don't forget to share YOUR insights (for the first time or again, with new observations):
The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.
CHALLENGES
How to organize trips in the future to be safe and attractive to people .. How to encourage people to travel as before the crisis. (July, 2020)
Tourism employee
Slovenia
Explore #TourismFromZero perspectives
Different perspectives on the selected topic: ALL
Tourism business representative
Bosnia Herzegovina
Tourist
Singapore
Tourism business representative
Slovakia
#From Instagram
TOURISM MEANS
For me, tourism has just as much to do with locality as with business. I believe that we need to discuss tourism not only from a touristic point of view, but rather from a perspective where local businesses, infrastructure, cultural institutions and the local societies in total is taken into consideration as the foundation for all tourism. Since tourism affects all parts of a local community, tourism development should work bottom-up, where locals are involved to ensure that development follows up on the locals values and needs for their own society. With this approach, tourism can add to sustainable growth and welfare, contribute to increased cultural understanding and respect and be a part of the environmental solutions. (May, 2020)
Tourism or convention office, event organizer
Norway
CHALLENGES
As an inbound adventure tour operator, the ban on international challenge presented the most immediate challenge with booking cancellations and postponements. Now, as we prepare to relax lockdown restrictions, the challenge is to provide travel experiences that enable guests to travel with us safely and to ensure the continued safety of the communities we visit. (May, 2020)
Tourism business representative
United Kingdom
CONCERNS
The ability of tourism organisations to create systems that will deliver a safe and satisfying tourism experience. (May, 2020)
Researcher, academic
Netherlands
IDEAS
CRM - email clients: »Hey, you used our service last year, can we get in touch through Skype so you can tell us what you liked, what bothered you, etc.«, contact loyal customers and share your favorite memories with them, send a recipe of their favorite food, an e-book with tips for exploring the secret corners of your tourist destination (April, 2020)
Student
Slovenia
I CAN OFFER
I work in the hotel management in a luxury castle. There we can provide our guests the maximum comfort with a 8 ha garden (and we only have 25 rooms/suits) so it is perfect for guests, who want a short break from there everyday life, who wants to relaxe, who wants to enjoy the nature.
So nowadays it is necessary to provide your guests everything they want. That they leave your hotel with a smile. (October, 2020)
Student
Austria
I NEED
We need more resources on digital solutions and on solutions for destination development, destination management and consumer behavior. (May, 2020)
Tourism or convention office, event organizer
Norway
SOLUTIONS
Online wine degustations. (April, 2020)
Tourism employee
Slovenia
EXPLOITATION
Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)
Student
Japan
OTHER / SPOTTED
It's been about 30 years since I started this job. I have experienced the collapse of the Internet bubble, the Lehman shock, the Great East Japan Earthquake, and so on. Marketing techniques such as sales measures, cost control, and attracting customers during these times are the know-how of tourism that cannot be learned in normal times. (June, 2020)
