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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

OTHER / SPOTTED

Home entertainment by the hand of tourism enterprises

This article explains that many tourism enterprises are keeping the contact with their clients, creating activities for kids and adults to help them go through these hard quarantine times. But, why do they do it if it is not their job?

The idea is keep in touch with the clients, even if they are not going to book anything with them right now, to remind clients that they will still be there when the things get stabilized, clients will remember them and start booking again. It is a long view strategy, but I think it is a smart movement from tourism enterprises instead of being just observers of the disaster.

See the original file here: https://www.hosteltur.com/135925_entretenimiento-en-casa-de-la-mano-de-las-empresas-turisticas.html (April, 2020)

Student

Spain

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

For me tourism means exploring new countries and places. Personally I don't refer to myself as a tourist when im going to other places. I would say im more like a visitor. I feel like being a tourist has some kind of a bad stigma. I know how it feels if you see more tourists in your city than locals. Thats why I try to not to behave as a tourist when im on vacation. Tourism also plays a big role in the creation and conservation of jobs. So in some way it also feels like a secure and steady income source for a lot of people. (September, 2020)

Student

Austria

CHALLENGES

Gaining back the element of trusting people, letting them close, not fearing crowds. (May, 2020)

Student

Slovenia

CONCERNS

Travelling becomes very high risk for health. (May, 2020)

Tourist

China

IDEAS

I think the leaky bucket theory proposed by the New Economics Foundation should be utilized in future tourism. (July, 2020)

Student

Japan

I CAN OFFER

During this time, our company is continuing to do a little "catch-up" and behind the scenes work. This includes spicing up our website (and the property's websites) to attract guests for after quarantine and freshening up our restaurants' menus. Corporate employees are also brain-storming special deals and offers for after quarantine as well. (April, 2020)

Tourism employee

United States

I NEED

Until people start traveling again, we need financial support from the state or the European Union so that the company does not go bankrupt. (September, 2020)

Tourism employee

Slovenia

SOLUTIONS

Trying out all sorts of different applications and never stop being curious. (April, 2020)

Student

Germany

EXPLOITATION

Not do much an exploitation as such, but discounting I see amongst hotels in Japan will not save the industry as it causes the Prisoner's Dilemma. Everyone could suffer as a result. (April, 2020)

Student

Japan

OTHER / SPOTTED

Whilst this is major setback for tourism as we know it and many businesses will suffer as a result, I at least hope this will present an opportunity for the industry to change for the better. A more sustainable approach to tourism is needed, perhaps this will kick start it. (May, 2020)

Tourism business representative

United Kingdom

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project