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#TourismFromZero initiative

Latest news:

The 2020 pandemic and previous years’ overtourism issues showed us both the benefits, the relevance, and the limits of the tourism, hospitality and leisure industries for society. We cannot foresee the future, but we can listen to challenges and start developing solutions. 

So far we have received more than 900 responses in which these questions have been discussed::

  1. How should we IMAGINE tourism now that we have an opportunity to reset the way we do business?
  2. Which CHANGES would you like to see? If any?
  3. What are your CHALLENGES and CONCERNS?
  4. What are your IDEAS and SOLUTIONS to make it through the pandemic AND into a sustainable and innovative future of tourism?

In the name of the global tourism family, many thanks to every single one of you for the inspiring feedback. Your replies are summarized in the sections below.

Don't forget to share YOUR insights (for the first time or again, with new observations):

  

The 10 quotes below are updated every few minutes and elephant word-clouds are recalculated regularly based on your new survey entries. You have to refresh the page or revisit us every so often to see the changed content.

SOLUTIONS

Creating new programs and business solutions for small owners that need an extra boost. Sort of a platform for revitalization, shift, changing mind patterns of business owners and transforming them into new stories adapting the situations. (March, 2020)

Tourism business representative

Slovenia

Explore #TourismFromZero perspectives


Different perspectives on the selected topic: ALL

Tourism business representative

Bosnia Herzegovina

Tourist

Singapore

Tourism business representative

Slovakia

#From Instagram

TOURISM MEANS

The thing I love the most about travelling is how it changes your perspective on life. Every place, every person and every experience changes you a little bit and affects the way you look at yourself and at others. It is probably one of the best and most effective ways to learn more about yourself and where you come from. (June, 2020)

Student

Slovenia

CHALLENGES

To cheer the tourism industry up. (October, 2020)

Student

Italy

CONCERNS

Even as we overcome this state of emergency, I do not expect tourism to blossom right away. People will have concerns. Initially It may happen that trips to European capitals suffer a decrease. People will prefer to travel shorter distances by car, and they will primarily seek peace, a pleasant climate and contact with the natural environment. It is good that Slovenia offers plenty of that. (April, 2020)

Student

Slovenia

IDEAS

Each stakeholder will need to devise his own communication tactics. The key is to recognize when consumers will enter into the daydreaming about holidays phase. As long as the media is dominated by posts about the corona virus, consumers will find it difficult to get their thoughts set on holidays. So it is crucial that the situation is monitored daily, prepare a plan and activate it as we begin to arrive at (new) normality. (April, 2020)

Student

Slovenia

I CAN OFFER

Our metodology for marketing is based on customer typologies, personas. We work a lot with models that combine the destination's resources and products with the personas that can be relevant for the destination. We also have resources regarding sustainability issues and culturally sensitivity in tourism, as we work a lot with Sami tourism. (May, 2020)

Tourism or convention office, event organizer

Norway

I NEED

Multi sector collaboration to collect data. (April, 2020)

Researcher, academic

Japan

SOLUTIONS

https://blog.zoom.us/wordpress/2020/03/04/best-practices-for-hosting-a-digital-event/ (April, 2020)

Tourism or convention office, event organizer

United States

EXPLOITATION

Assistance with tourist vouchers only to accommodation facility. Travel agencies were largely excluded because hoteliers do not confirm shared reservations. (July, 2020)

Tourism employee

Slovenia

OTHER / SPOTTED

Thank you that you are giving us the possibility to share our own ideas with the world. (November, 2020)

Student

Austria

#TourismFromZero 2020. All Rights Reserved. Disclaimer
Some activities within this AIRTH and Tourism 4.0 initiative are part of Tourism 4.0 TRL 3-6 project